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Live+7 DVR Ratings: Final Carell 'Office' Tops Absolute Gains, Again 'Fringe' Tops % Gains

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May 16th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 55 such programs in the complete data for the week, which is a bit more than half a full schedule of new broadcast episodes.

During the 32nd week of the broadcast season (April 25 - May 1), Steve Carell's final episode of The Office and, as usual, Fringe topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

The Office lead all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 1.6 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings. Frequent leader Modern Family, was in repeats that week.

Fringe led the % adults 18-49 ratings increase from DVR viewing, adding 69% to its Live+Same Day adults 18-49 ratings.

The Mentalist topped the absolute average viewership gained from DVR viewing, adding 3.165 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 OFFICE-04/28 NBC 4.3 5.9 1.6 37%
2 Big Bang Theory, THE-04/28 CBS 3.3 4.7 1.4 42%
3 GREY'S ANATOMY-04/28 ABC 3.7 5.1 1.4 38%
4 CSI-04/28 CBS 2.4 3.5 1.1 46%
5 Glee-04/26 FOX 3.4 4.5 1.1 32%
6 Private Practice-04/28 ABC 2.2 3.3 1.1 50%
7 Mentalist, THE-04/28 CBS 2.6 3.6 1.0 38%
8 BONES-04/28 FOX 2.8 3.8 1.0 36%
9 Desperate Housewives-05/01 ABC 2.8 3.7 0.9 32%
10 Fringe-04/29 FOX 1.3 2.2 0.9 69%
11 30 ROCK-04/28 NBC 1.9 2.8 0.9 47%
12 American Idol-WEDNESDAY-04/27 FOX 7.1 7.9 0.8 11%
13 VOICE-04/26 NBC 5.1 5.9 0.8 16%
14 Blue Bloods-04/29 CBS 1.6 2.4 0.8 50%
15 SURVIVOR: REDEMPTION ISLD-04/27 CBS 3.1 3.8 0.7 23%
16 Cougar Town-04/27 ABC 1.9 2.5 0.6 32%
17 Happy Endings-04/27 ABC 1.9 2.5 0.6 32%
18 Rules of Engagement-04/28 CBS 2.3 2.9 0.6 26%
19 Vampire Diaries-04/28 CW 1.2 1.8 0.6 50%
20 PARKS AND RECREATION-04/28 NBC 2.3 2.9 0.6 26%
21 CSI: NY-04/29 CBS 1.7 2.3 0.6 35%
22 Raising Hope-04/26 FOX 1.8 2.4 0.6 33%
23 Body Of Proof-04/26 ABC 2.2 2.8 0.6 27%
24 American Idol-THURSDAY-04/28 FOX 5.7 6.3 0.6 11%
25 Kitchen Nightmares-04/29 FOX 1.3 1.8 0.5 38%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Fringe-04/29 FOX 1.3 2.2 0.9 69%
2 Vampire Diaries-04/28 CW 1.2 1.8 0.6 50%
3 Nikita-04/28 CW 0.6 0.9 0.3 50%
4 CHASE-SAT-04/30 NBC 0.6 0.9 0.3 50%
5 Blue Bloods-04/29 CBS 1.6 2.4 0.8 50%
6 Gossip Girl-MON-04/25 CW 0.8 1.2 0.4 50%
7 HELLCATS-04/26 CW 0.4 0.6 0.2 50%
8 Private Practice-04/28 ABC 2.2 3.3 1.1 50%
9 30 ROCK-04/28 NBC 1.9 2.8 0.9 47%
10 CSI-04/28 CBS 2.4 3.5 1.1 46%
11 FRIDAY NIGHT LIGHTS-04/29 NBC 0.7 1.0 0.3 43%
12 Big Bang Theory, THE-04/28 CBS 3.3 4.7 1.4 42%
13 Mentalist, THE-04/28 CBS 2.6 3.6 1.0 38%
14 Kitchen Nightmares-04/29 FOX 1.3 1.8 0.5 38%
15 EVENT-04/25 NBC 1.3 1.8 0.5 38%
16 GREY'S ANATOMY-04/28 ABC 3.7 5.1 1.4 38%
17 Smallville-04/29 CW 0.8 1.1 0.3 38%
18 OFFICE-04/28 NBC 4.3 5.9 1.6 37%
19 BONES-04/28 FOX 2.8 3.8 1.0 36%
20 COMMUNITY-04/28 NBC 1.4 1.9 0.5 36%
21 LAW & ORDER:LA-04/25 NBC 1.4 1.9 0.5 36%
22 CSI: NY-04/29 CBS 1.7 2.3 0.6 35%
23 Raising Hope-04/26 FOX 1.8 2.4 0.6 33%
24 90210-04/25 CW 0.9 1.2 0.3 33%
25 Supernatural-04/29 CW 0.9 1.2 0.3 33%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 Mentalist, THE-04/28 CBS 13,530 16,695 3,165 23%
2 Blue Bloods-04/29 CBS 10,060 13,014 2,954 29%
3 GREY'S ANATOMY-04/28 ABC 10,665 13,581 2,916 27%
4 OFFICE-04/28 NBC 8,442 11,268 2,826 33%
5 CSI-04/28 CBS 10,842 13,600 2,758 25%
6 Glee-04/26 FOX 8,558 11,213 2,655 31%
7 Big Bang Theory, THE-04/28 CBS 10,713 13,300 2,587 24%
8 BONES-04/28 FOX 9,599 12,028 2,429 25%
9 Body Of Proof-04/26 ABC 11,801 14,201 2,400 20%
10 Private Practice-04/28 ABC 6,681 8,811 2,130 32%
11 American Idol-WEDNESDAY-04/27 FOX 22,293 24,322 2,029 9%
12 CSI: NY-04/29 CBS 9,189 11,036 1,847 20%
13 Desperate Housewives-05/01 ABC 9,444 11,285 1,841 19%
14 Fringe-04/29 FOX 3,517 5,335 1,818 52%
15 SURVIVOR: REDEMPTION ISLD-04/27 CBS 11,116 12,816 1,700 15%
16 30 ROCK-04/28 NBC 3,950 5,538 1,588 40%
17 VOICE-04/26 NBC 11,754 13,253 1,499 13%
18 LAW & ORDER:LA-04/25 NBC 5,798 7,226 1,428 25%
19 American Idol-THURSDAY-04/28 FOX 19,631 21,032 1,401 7%
20 Rules of Engagement-04/28 CBS 7,859 9,147 1,288 16%
21 EVENT-04/25 NBC 4,594 5,872 1,278 28%
22 Raising Hope-04/26 FOX 4,517 5,745 1,228 27%
23 Vampire Diaries-04/28 CW 2,679 3,751 1,072 40%
24 Cougar Town-04/27 ABC 4,986 6,017 1,031 21%
25 Happy Endings-04/27 ABC 4,520 5,532 1,012 22%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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