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TV Ratings Sunday: 'Survivor' Finale Trumps 'Desperate Housewives' Finale, Trump and Everything Else

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May 16th, 2011

Scoreboard CBS ABC FOX NBC Uni
Adults 18-49: rating/Share 3.3/9 2.5/6 2.2/6 1.7/4 1.2/3
Adults 18-34: Rating/Share 2.0/6 1.8/5 2.2/6 1.2/3 1.2/4
Total Viewers (million) 12.383 8.939 4.866 5.463 2.966

CBS won the night with both adults 18-49 and total viewers with three hours of Survivor related programming, including the reunion show at 10pm. The two hour Survivor season finale scored a 4.0 adults 18-49 rating between 8-10p, and the reunion show at 10p averaged a 3.5 adults 18-49 rating.

The two hour finale of Desperate Housewives was up fractionally over last week, rising a tenth to a 3.0 adults 18-49 rating (though the 9-10p hour averaged the same 2.9 as last week, it rose to a 3.1).

Over on Fox, American Dad was up a tenth versus last week to a 1.7 adults 18-49 rating and Bob's Burgers was up 10% to a 2.2 adults 18-49 rating. The season finale of the Cleveland Show was up 0.1 to a 2.3 adults 18-49 rating.  Both The Simpsons and Family Guy were flat versus last week.

With a 2.4 adults 18-49 rating from 9-11p,  Celebrity Apprentice was flat versus last week.

Broadcast primetime ratings for Sunday, May 15, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 ABC America's Funniest Home Videos 1.8/6 7.24
CBS 60 Minutes 1.7/5 12.03
FOX The Simpsons (R) 1.3/4 3.17
NBC Dateline NBC 1.1/3 5.24
7:30 FOX American Dad 1.7/5 3.89
8:00 CBS Survivor (Season Finale) 3.8/10 12.88
FOX The Simpsons 2.5/7 6.00
ABC Extreme Makeover: Home Edition 2.1/6 8.54
NBC Minute to Win It 0.9/2 3.47
8:30 FOX Bob's Burgers 2.2/6 4.66
9:00 CBS Survivor (Season Finale) 4.1/10 13.34
FOX Family Guy 3.3/8 6.55
ABC Desperate Housewives (Season Finale) 2.9/7 9.72
NBC Celebrity Apprentice 2.3/5 6.35
9:30 FOX Cleveland Show (Season Finale) 2.3/5 4.93
10:00 CBS Survivor: Redemption Island Reunion 3.5/8 11.28
ABC Desperate Housewives (Season Finale) 3.1/8 10.27
NBC Celebrity Apprentice 2.5/6 6.80
Half Hour Numbers for Dramas
9:00 Desperate Housewives 2.9/7 9.81
9:30 Desperate Housewives 2.9/7 9.62
10:00 Desperate Housewives 3.1/7 10.18
10:30 Desperate Housewives 3.1/8 10.35

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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