Discovery Channel’s ‘Deadliest Catch’ Grows in Key Demos
via press release:
Discovery Channel is #1 for 3 Consecutive Nights Among Men in Primetime
-DEADLIEST CATCH #1 Again as Hit Series Grows in Keys Demos and Delivery-
The Tuesday, May 17 9PM ET/PT episode of Discovery Channel’s DEADLIEST CATCH, Exit Wounds earned a 2.19 HH / 2.00 P25-54 AA%, delivering 3.19 million viewers P2+. The series was the #1 primetime cable telecast among P/M/W25-54 and P2+ (excluding the NBA playoffs on ESPN) for the sixth week in a row. This also marks the 3rd consecutive evening of # 1 primetime programs among Men for the network with successful telecasts of KILLING BIN LADEN on Sunday night and AMERICAN CHOPPER: SENIOR vs. JUNIOR on Monday night.
DEADLIEST CATCH continues to out-deliver several broadcast programs for Tuesday 5/17/11 prime among Men 25-54 including The Biggest Loser (NBC), Dancing with the Stars (ABC), Raising Hope (FOX).
Driven by the strong performances from the series, Discovery was second only to ESPN (hosting the NBA Playoffs) with #2 primetime cable network for P/M25-54, P/M18-49 and M18-49 ratings and delivery.
DEADLIEST CATCH reaches a fever pitch next week with accusations and recriminations and investigations as Cornelia Marie Captain Derrick Ray faces off with Phil Harris’ sons Josh and Jake, in an all new episode Tuesday, May 24 at 9PM ET/PT.