Syfy Branching Out Into Women’s Apparel
via press release:
SYFY AND HER UNIVERSE TO UNVEIL FIRST PIECES OF SYFY BRANDED FEMALE FASHION COLLECTION THIS SUMMER
NEW YORK – May 19, 2011 – Syfy Ventures, Syfy’s portfolio of businesses and joint ventures, and Her Universe™, a leader in female genre merchandise, will unveil the first pieces in the Syfy branded collection of apparel and accessories for the growing female science fiction fan base. The premiere launch items, which will include clothing and jewelry, will be available at genre conventions this summer, with San Diego’s Comic Con being the first venue where fans will have the opportunity to purchase select pieces, including a convention “exclusive,” from the collection starting July 20 and running through July 24. Additionally, the items will be available at both Syfy.com and Heruniverseshop.com.
“When I first created Her Universe I hoped that one day I would be able to work with Syfy because of their growing female audience, amazing programming and imaginative brand messaging,” said actress and entrepreneur Ashley Eckstein, founder of Her Universe. “It’s been a dream come true to design Syfy merchandise made specifically for women.”
The Syfy Gear/Her Universe collection include original designs that reflect Syfy’s commitment to engaging the imagination, as well as show-specific merchandise from hit Syfy series such as Battlestar Galactica and Warehouse 13 which are produced by Universal Cable Productions, and Ghost Hunters International. Specific information about which pieces will be available will be announced shortly. In 2012, the Syfy Gear/Her Universe merchandise will be available through national retail partners.
About Syfy Ventures
Launched in 2008, Syfy Ventures serves as the business development and enterprise unit for Syfy, one of the world’s leading media and entertainment companies. Syfy’s portfolio of businesses transcends the television screen, and focuses upon next-generation brand extensions, including both media and non-media properties. By cultivating innovative deals through M&A, strategic investments and tactical partnerships, Syfy Ventures meets its mandate to (1) develop immersive transmedia experiences; (2) create robust new revenue streams; and (3) launch targeted products and services that exemplify its “Imagine Greater” tagline worldwide. Syfy Venture’s rapidly expanding portfolio includes four major business lines: Gaming, Kids, Online & Mobile, and Consumer Products.
About Her Universe
Her Universe was launched in 2010 by Ashley Eckstein, the voice of Ahsoka Tano in Lucasfilm’s hit animated series, Star Wars: The Clone Wars, and her partner, The Araca Group, known as one of the most innovative theatrical production and merchandise companies in the world. Recognizing the lack of product for female genre fans, Her Universe was created to directly address this expanding market by entering into its first agreement with Lucas Licensing to develop and produce a line of female-centered Star Wars apparel and accessories.
About Universal Cable Productions
Universal Cable Productions creates quality content across multiple media platforms for USA, Syfy and other networks. A leader in innovative and critically acclaimed programming, UCP is the studio behind USA’s Royal Pains, Law & Order: Criminal Intent, Psych, In Plain Sight, Covert Affairs, Fairly Legal and Suits, along with Syfy’s Eureka, Warehouse 13 and Alphas. The studio also produced both long-running series Monk and Battlestar Galactica. UCP is a division of NBCUniversal.
Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in more than 99 million homes, Syfy is a network of NBCUniversal, one of the world’s leading media and entertainment companies. (Syfy. Imagine greater.)