ABC’s ’20/20′ and ‘Primetime: What Would You Do?’ Post Solid Gains on Friday

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via press notes:

With a replay Shark Tank, Primetime: What Would You Do? and 20/20, ABC earned second place on the final Friday of the May Sweep and 2010-11 TV Season among Adults 18-49.

In the 8pm hour, ABC’s repeat Shark Tank ran #2 to in Adults 18-49 to Fox’s season finale of Kitchen Nightmares, beating CBS’ original Flashpoint by 22% and NBC’s original Friday Night Lights by 22%.

 

Building on its lead-in at 9pm, ABC’s season closer of Primetime: What Would You Do? defeated its newsmagazine competition, topping NBC’s Dateline by 30% in Adults 18-49 and by 7% in Adults 25-54.

 

  • Growing week to week by 8% in Adults 18-49, What Would You Do? posted its top-rated telecast in 5 weeks – since 4/15/11.

 

Surging from its lead-in, ABC’s 20/20 finished a solid #1 in the 10pm hour among Adults 18-49 and Adults 25-54, beating out original newsmagazine competition on both CBS (48 Hours Mystery) and NBC (Dateline).  In fact, 20/20 stood as Friday’s #1 TV show in the key Adult 25-54 news demographic.  20/20 featured reports on the sex scandals that are imploding the worlds of two superstar politicians – former California Governor Arnold Schwarzenegger and former head of the IMF Dominique Strauss-Kahn. In addition, 20/20 and Consumer Reports teamed up for a special report on infomercials.

 

  • 20/20 was up sharply week to week in Total Viewers (+1.2 million viewers), Adults 18-49 (+25%) and Adults 25-54 (+25%).

 

  • The ABC newsmagazine built over is year-ago telecast by 1.0 million viewers and by 15% in Adults 18-49.
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