8.4 Million Tune In To See Nastassja Bolivar Crowned The Next “Nuestra Belleza Latina” In Most-Watched Season Finale In Show’s History

Categories: Network TV Press Releases

Written By

May 23rd, 2011

via press release:
IN MOST-WATCHED SEASON FINALE IN SHOW’S HISTORY 8.4 MILLION TUNE IN TO UNIVISION TO SEE NASTASSJA BOLIVAR CROWNED THE NEXT “NUESTRA BELLEZA LATINA”

Univision Finishes as #3 Network for the Night, Ahead of CBS and NBC Among Adults 18-34, and #4 Network, Ahead of CBS, Among Adults 18-49

MIAMI, FL, MAY 23, 2011 – The fifth season finale of Univision Network’s hit reality series “Nuestra Belleza Latina” (Our Latin Beauty) reached 8.4 million Total Viewers 2+ that tuned in to all or part of last night’s two-hour grand finale. The telecast – which saw Miami’s Nastassja Bolivar declared “Nuestra Belleza Latina 2011” and win $250,000 in cash and prizes, along with a one-year contract to be Univision on-air talent – led the Network to a third place finish for the entire night among all broadcast networks among Adults 18-34, ahead of CBS and NBC, and #4 among Adults 18-49, ahead of CBS.

Additionally, last night’s telecast was the highest-rated finale in the history of “Nuestra Belleza Latina” with 4.9 million Total Viewers 2+ (up 23% from last season’s finale), and averaged 2.5 million Adults 18-49 (+18%), 1.5 million Women 18-49 (+20%), 991,000 Men 18-49 (+14%), 1.4 million Adults 18-34 (+14%) and 1.7 million Persons 12-34 (+12%). Over the course of its entire full-run, “Nuestra Belleza Latina” showed double-digit percentage audience growth compared to its fourth season among all key demographics, including Total Viewers 2+ (+18%), Adults 18-49 (+20%), Adults 18-34 (+19%), Women 18-49 (+17%), Men 18-49 (+25%) and Persons 12-34 (+15%).

“Building our Sunday night ratings via strong reality programming has been one of Univision’s top priorities over the course of the 2010-11 season, and we couldn’t be happier at the growth shown year-over-year by our longest-running reality franchise, ‘Nuestra Belleza Latina,’” said Luis Fernandez, president of Entertainment and Univision Studios. “We plan to continue this trajectory as we head into the summer, and year-round, with original programming on Sunday nights.”

Additional Highlights

Sunday’s two-hour grand finale (from 8:00pm to 10:05pm):

Was the most-viewed telecast in the program’s fifth season run among all key demographics, including Total Viewers 2+, Adults 18-49, Adults 18-34, Men 18-49, Women 18-49, Men 18-34, Women 18-34 and Persons 12-34.

Made Univision one of the top-ranked broadcast networks:
ü #2 among Women 18-49 and Women 18-34, beating CBS, FOX and NBC
ü #3 among Adults 18-34, Men 18-34, Persons 12-34 and Teens 12-17, ahead of CBS and NBC
ü #4 among Adults 18-49 and Men 18-49, beating CBS
ü #5 among Total Viewers 2+

Helped Univision finish strongly among all broadcast networks for the entire night from 7:00pm-11:00pm
ü #3 among Adults 18-34, Men 18-34, Women 18-34 and Persons 12-34, ahead of CBS and NBC
ü #4 among Adults 18-49 and Women 18-49, beating CBS
ü #5 among Total Viewers 2+ and Men 18-49

Grew its second hour by impressive margins: Total Viewers 2+ (+36%), Adults 18-49 (+35%), Women 18-49 (+40%), Men 18-49 (+29%), Adults 18-34 (+37%) and Persons 12-34 (+35%).

o Delivered more Adult 18-34 viewers than the entire line-ups on CBS (“60 Minutes” and “Jesse Jones: Innocents Lost”) and NBC (“Dateline NBC,” “Minute To Win It” and “Celebrity Apprentice-Season Finale”) as well as the season finales of ABC’s “America’s Funniest Home Videos” and FOX’s “American Dad,” making it the fifth most-watched program on broadcast television.

o Out-delivered the season finales of ABC’s America’s Funniest Home Videos” and FOX’s “American Dad” and CBS’ entire line-up which consisted of “60 Minutes” and a special movie presentation of “Jesse Jones: Innocents Lost” among Adults 18-49.

o Out-performed the entire line-ups on both CBS (“60 Minutes” and “Jesse Jones: Innocents Lost”) and NBC (“Dateline NBC,” “Minute To Win It” and “Celebrity Apprentice-Season Finale”) among Persons 12-34.

o Averaged more Total Viewers 2+ than the season finales of FOX’s “American Dad” and “Bob’s Burgers.”

o Was the fourth highest-rated program on broadcast television on Sunday night with more Women 18-49 viewers than ABC’s “America’s Funniest Home Videos;” CBS’ “60 Minutes” and “Jesse Jones: Innocents Lost;” NBC’s “Dateline NBC” and “Minute To Win It;” and FOX’s “American Dad,” “Bob’s Burgers” and “The Simpsons.”

o Ranked among the Top 10 most-watched programs on all of broadcast television for the entire night among Adults 18-49 (#6), Persons 12-34 (#6) and Total Viewers 2+ (#10).

The fifth season (March 6, 2011 through May 22, 2011) of Univision’s “Nuestra Belleza Latina” generated 3.5 million Total Viewers 2+, 1.8 million Adults 18-49, 946,000 Adults 18-34, 1.0 million Women 18-49, 731,000 Men 18-49 and 1.1 million Persons 12-34.

Source: The Nielsen Company, Sunday (05/22/2011) 7:00pm-11:00pm, Univision’s entire line-up in addition to “Nuestra Belleza Latina” grand finale telecast (8:00pm-10:00pm) based on NPM Fast National Ratings and English-language broadcast networks based on NPM Fast Affiliate Ratings 7:00pm-11:00pm. Reach based on NPM Fast Cume, Persons 2+, 6+ minute qualified audience (visitors included). Full-run data for “Nuestra Belleza Latina” based on (03/06/2011-05/22/2011). Live+SD.

Local Highlights

Sunday’s two-hour grand finale of Univision’s reality competition “Nuestra Belleza Latina” (Our Latin Beauty):

Made Univision the #1 broadcast station in its time period:
in Miami and Houston among Adults 18-34, Adults 18-49, Adults 25-54, Women 18-34, Women 18-49, Women 25-54, Men 18-49, Men 25-54, Persons 12-34 and Viewers 2+

Increased over its 2010 finale performance (Sun, 5/23/2010, 8p-10p):
among Total Viewers 2+ in: Los Angeles (+25%), New York (+42%), Miami (+15%), Houston (+50%), Dallas (+9%), Chicago (+40%), Phoenix (+19%), San Francisco (+36%) and Sacramento (+19%)
among Adults 18-49 in: Los Angeles (+13%), New York (+83%), Miami (+6%), Houston (+22%), Dallas (+9%), Chicago (+60%), Phoenix (+4%) and Sacramento (+39%)
among Adults 18-34 in: Los Angeles (+30%), New York (+19%), Houston (+5%), Chicago (+125%) and San Francisco (+35%)
among Persons 12-34 in: Los Angeles (+19%), New York (+23%), Houston (+26%), Chicago (+65%), San Francisco (+36%) and Sacramento (+4%)

Versus English-language ‘original’ airings on Sunday night:
o Ranked #1 among Adults 18-34, Adults 18-49, Persons 2+ and Viewers 12-34 in Miami
o Ranked #1 among Adults 18-34 (tied with “Sal y Pimienta”), Adults 18-49 and Persons 2+ in Houston
o Ranked #2 behind Billboard Music Awards on KABC among Adults 18-34 (tied with “Simpsons” and “Family Guy”) and Adults 18-49 and #2 behind “60 Minutes” on KCBS in Los Angeles

Source: The Nielsen Company, NSI Ratings (05/22/2011, 05/22/2010) time period data based on Sunday 8:00pm-10:00pm Eastern/Pacific / 7:00pm-9:00pm Central/Mountain. Live+SD Overnights

Local Highlights from March 6, 2011-May 22, 2011:

The fifth season edition of Univision’s “Nuestra Belleza Latina” increased over its 2010 performance:

among Total Viewers 2+ in: Los Angeles (+36%), New York (+32%), Miami (+6%), Houston (+4%), Dallas (+47%), Chicago (+33%), Phoenix (+42%), San Francisco (+42%) and Sacramento (+20%)
among Adults 18-49 in: Los Angeles (+43%), New York (+29%), Miami (+17%), Dallas (+31%), Chicago (+23%), Phoenix (+31%), San Francisco (+29%) and Sacramento (+35%)
among Adults 18-34 in: Los Angeles (+54%), New York (+12%),Miami (+3%), Dallas (+7%), Chicago (+70%), Phoenix (+24%), San Francisco (+46%) and Sacramento (+10%)
among Persons 12-34 in: Los Angeles (+48%), New York (+18%), Chicago (+42%), Phoenix (+46%), San Francisco (+38%) and Sacramento (+18%)

Source: The Nielsen Company, NSI Ratings (03/06/2011-05/22/2011, 03/14/2010-05/22/2010) time period data based on Sunday 8:00pm-10:00pm Eastern/Pacific / 7:00pm-9:00pm Central/Mountain. Live+SD Overnights

 
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