ABC Wins Season-Ending Sunday, As Billboard Music Award Draws Biggest Crowd Since 2003

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via press note:

ABC won the final Sunday of the 2010-11 TV Season and May Sweep in Adults 18-49, beating Fox by 18% (w/Comedy season finales), NBC by 24% (w/Celebrity Apprentice season finale), and CBS by 86% (w/Jesse Stone movie).


  • ABC posted its top-rated Sunday since the beginning of March in Adults 18-49 – since 3/6/11.  Excluding the Academy Awards, the Net scored its highest Adult 18-34 number on the evening since November – since 11/21/10.


During the 7 o’clock hour, ABC’s season finale of America’s Funniest Home Videos finished as the #1 show in its slot for the 2nd week in a rowamong Adults 18-49.


ABC’s 3-hour broadcast of The 2011 Billboard Music Awards won its 8-11pm time period among Adults 18-49, leading Fox by 7%, NBC by 26% and CBS by 107%.  In addition, the wide-appealing music awards show also finished #1 against its broadcast competition in the time period with Adults 25-54, across all key Women (W18-34/W18-49/W25-54) and Kids 2-11.


  • Head-to-head from 9-11pm, ABC’s Billboard Music Awards defeated NBC’s season finale of Celebrity Apprentice by 7% in Adults 18-49 and by 76% in Adults 18-34.


  • Opposite stiff end-of-season/sweep competition, The 2011 Billboard Music Awards produced ABC’s top Adult 18-49 number in the time period in nearly 3 months – since 3/6/11.


  • Rising over its most-recent telecast in 2006 on Fox with viewers (+28%) and young adults (+7%), The Billboard Music Awards drew itsbiggest audience since 2003.


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