Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 84 such programs in the complete data for the week, which is effectively a full schedule of new broadcast episodes.
During the 33rd week of the broadcast season (May 2-8), as has become typical,
led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.2 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.
The season finale ofled the % adults 18-49 ratings increase from DVR viewing, adding a whopping 83% to its Live+Same Day adults 18-49 ratings. Nearly as many adults 18-49 watched after the airdate on DVRs as watched live or on DVRs on the airdate. However, to put that in perspective, as many adults 18-49 watched after the airdate as watched in total within 7 days.
also topped the absolute average viewership gained from DVR viewing, adding 4.144 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.
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Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Programs||Net||18-49 Live+SD ()||18-49 Live+7 (rating)||Post Airdate 18-49 Rating Absolute Increase From DVR Viewing||Post Airdate 18-49 Rating % Increase from DVR Viewing|
|19||: LOS ANGELES-05/03||CBS||2.9||3.8||0.9||31%|
|22||BROTHERS & SISTERS-05/08||ABC||1.9||2.6||0.7||37%|
The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Programs||Net||18-49 Live+SD (rating)||18-49 Live+7 (rating)||Post Airdate 18-49 Rating Absolute Increase From DVR Viewing||Post Airdate 18-49 Rating % Increase from DVR Viewing|
|22||FRIDAY NIGHT LIGHTS-05/06||NBC||0.8||1.1||0.3||38%|
|24||BROTHERS & SISTERS-05/08||ABC||1.9||2.6||0.7||37%|
The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:
|Rank||Program||Net||Viewership Live+SD (000)||Viewership Live+7 (000)||Post Airdate Absolute Viewership Increase From DVR Viewing (000)||Post Airdate % Viewership Increase from DVR Viewing|
|10||: LOS ANGELES-05/03||CBS||14,155||16,702||2,547||18%|
The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.
Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.
Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.
DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate
Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.
Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.