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Live+7 DVR Ratings: 'Fringe' Finale Nearly Doubles Same Day Ratings In Post Airdate DVR Viewing

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May 23rd, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 84 such programs in the complete data for the week, which is effectively a full schedule of new broadcast episodes.

During the 33rd week of the broadcast season (May 2-8), as has become typical, Modern Family and Fringe topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.2 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

The season finale of Fringe led the % adults 18-49 ratings increase from DVR viewing, adding a whopping 83% to its Live+Same Day adults 18-49 ratings. Nearly as many adults 18-49 watched Fringe after the airdate on DVRs as watched live or on DVRs on the airdate. However, to put that in perspective, as many adults 18-49 watched Modern Family after the airdate as watched Fringe in total within 7 days.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.144 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-05/04 ABC 3.9 6.1 2.2 56%
2 GREY'S ANATOMY-05/05 ABC 3.5 5.1 1.6 46%
3 OFFICE-05/05 NBC 3.5 4.9 1.4 40%
4 Big Bang Theory, THE-05/05 CBS 3.2 4.6 1.4 44%
5 HOUSE-05/02 FOX 2.9 4.2 1.3 45%
6 Glee-05/03 FOX 3.7 4.9 1.2 32%
7 Criminal Minds-05/04 CBS 3.2 4.3 1.1 34%
8 NCIS-05/03 CBS 3.7 4.8 1.1 30%
9 FRINGE-05/06 FOX 1.2 2.2 1.0 83%
10 Desperate Housewives-05/08 ABC 2.9 3.9 1.0 34%
11 Private Practice-05/05 ABC 2.3 3.3 1.0 43%
12 CSI-05/05 CBS 2.3 3.3 1.0 43%
13 Hawaii Five-0-05/02 CBS 2.5 3.5 1.0 40%
14 Mentalist, THE-05/05 CBS 2.7 3.7 1.0 37%
15 American Idol-WEDNESDAY-05/04 FOX 6.6 7.6 1.0 15%
16 BONES-05/05 FOX 3.2 4.2 1.0 31%
17 Family Guy-05/08 FOX 3.3 4.2 0.9 27%
18 Castle-05/02 ABC 2.9 3.8 0.9 31%
19 NCIS: LOS ANGELES-05/03 CBS 2.9 3.8 0.9 31%
20 How I Met Your Mother-05/02 CBS 2.8 3.6 0.8 29%
21 Law And Order:SVU-05/04 NBC 2.6 3.4 0.8 31%
22 BROTHERS & SISTERS-05/08 ABC 1.9 2.6 0.7 37%
23 Blue Bloods-05/06 CBS 1.5 2.2 0.7 47%
24 CSI: MIAMI-05/08 CBS 2.0 2.7 0.7 35%
25 American Idol-THURSDAY-05/05 FOX 6.3 7.0 0.7 11%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 FRINGE-05/06 FOX 1.2 2.2 1.0 83%
2 Gossip Girl-MON-05/02 CW 0.7 1.1 0.4 57%
3 MODERN FAMILY-05/04 ABC 3.9 6.1 2.2 56%
4 One Tree Hill-05/03 CW 0.6 0.9 0.3 50%
5 Blue Bloods-05/06 CBS 1.5 2.2 0.7 47%
6 OUTSOURCED-05/05 NBC 1.5 2.2 0.7 47%
7 EVENT-05/02 NBC 1.3 1.9 0.6 46%
8 GREY'S ANATOMY-05/05 ABC 3.5 5.1 1.6 46%
9 HOUSE-05/02 FOX 2.9 4.2 1.3 45%
10 Big Bang Theory, THE-05/05 CBS 3.2 4.6 1.4 44%
11 Private Practice-05/05 ABC 2.3 3.3 1.0 43%
12 CSI-05/05 CBS 2.3 3.3 1.0 43%
13 CHASE-SAT-05/07 NBC 0.7 1.0 0.3 43%
14 OFFICE-05/05 NBC 3.5 4.9 1.4 40%
15 COMMUNITY-05/05 NBC 1.5 2.1 0.6 40%
16 Hawaii Five-0-05/02 CBS 2.5 3.5 1.0 40%
17 Vampire Diaries-05/05 CW 1.3 1.8 0.5 38%
18 CSI: NY-05/06 CBS 1.6 2.2 0.6 38%
19 Chicago Code-05/02 FOX 1.6 2.2 0.6 38%
20 90210-05/02 CW 0.8 1.1 0.3 38%
21 Smallville-05/06 CW 0.8 1.1 0.3 38%
22 FRIDAY NIGHT LIGHTS-05/06 NBC 0.8 1.1 0.3 38%
23 Mentalist, THE-05/05 CBS 2.7 3.7 1.0 37%
24 BROTHERS & SISTERS-05/08 ABC 1.9 2.6 0.7 37%
25 CSI: MIAMI-05/08 CBS 2.0 2.7 0.7 35%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/04 ABC 9,898 14,042 4,144 42%
2 Mentalist, THE-05/05 CBS 13,998 17,182 3,184 23%
3 GREY'S ANATOMY-05/05 ABC 10,107 13,245 3,138 31%
4 Hawaii Five-0-05/02 CBS 9,834 12,878 3,044 31%
5 NCIS-05/03 CBS 17,869 20,838 2,969 17%
6 Big Bang Theory, THE-05/05 CBS 10,503 13,356 2,853 27%
7 Glee-05/03 FOX 8,850 11,626 2,776 31%
8 Criminal Minds-05/04 CBS 12,901 15,607 2,706 21%
9 Castle-05/02 ABC 12,109 14,765 2,656 22%
10 NCIS: LOS ANGELES-05/03 CBS 14,155 16,702 2,547 18%
11 HOUSE-05/02 FOX 8,570 11,044 2,474 29%
12 Body Of Proof-05/03 ABC 10,230 12,685 2,455 24%
13 BONES-05/05 FOX 10,937 13,368 2,431 22%
14 American Idol-WEDNESDAY-05/04 FOX 21,137 23,565 2,428 11%
15 Blue Bloods-05/06 CBS 10,375 12,767 2,392 23%
16 OFFICE-05/05 NBC 6,904 9,237 2,333 34%
17 Good Wife, THE-05/03 CBS 12,383 14,705 2,322 19%
18 CSI-05/05 CBS 10,673 12,956 2,283 21%
19 Desperate Housewives-05/08 ABC 10,001 12,162 2,161 22%
20 FRINGE-05/06 FOX 3,291 5,386 2,095 64%
21 Private Practice-05/05 ABC 6,886 8,932 2,046 30%
22 Law And Order:SVU-05/04 NBC 8,531 10,445 1,914 22%
23 CSI: MIAMI-05/08 CBS 9,847 11,696 1,849 19%
24 American Idol-THURSDAY-05/05 FOX 21,288 23,101 1,813 9%
25 CSI: NY-05/06 CBS 9,530 11,246 1,716 18%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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