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TV Ratings Sunday: 'Billboard Music Awards' Rises, Leads ABC Win; 'Celebrity Apprentice,' 'Family Guy,' 'American Dad' Finales Down vs. Last Season

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May 23rd, 2011


Scoreboard ABC FOX NBC Uni CBS
Adults 18-49: rating/Share 2.6/7 2.2/6 2.1/6 1.4/4 1.4/4
Adults 18-34: Rating/Share 2.4/7 2.5/8 1.3/4 1.5/5 0.8/2
Total Viewers (million) 7.423 4.570 6.470 3.744 12.142

On the final Sunday of the broadcast season, the 2011 Billboard Music Awards had a 2.9 adults 18-49 rating, up 7% vs. the last telecast in 2006 to lead ABC to the ratings win. Earlier in the evening, America's Funniest Home Videos season finale drew a 1.5 rating, down 17% from last week.

The season finale of Celebrity Apprentice was up 16% from last week to a 2.9 adults 18-49 rating, but that was down 15% vs. last spring to its lowest spring Apprentice finale ever. Earlier, Dateline NBC drew a 1.3 rating, up 30% vs. last week. At 8pm Minute To Win It's 1.2 rating was up 33% vs. last week, and

In Fox's season finales American Dad was down 11% vs. last week to a 1.6 adults 18-49 rating and well down from last year's finale which aired at 9:30pm. The Simpsons drew a 2.5 rating even with last week and with last season's finale. The Bob's Burgers finale had a 2.1 rating which was down a tenth vs. last week, and Family Guy's 3.0 rating was down 6% from last week, and 3% lower than last season's finale.

On CBS, the Jesse Stone: Innocents Lost movie drew a typically anemic 1.3 adults 18-49 rating while piling up my age contemporaries in average viewership. At 7pm, 60 Minutes's 1.5 rating was down 12% vs. last week, and the 8pm 60 Minutes Special Edition drew just a tenth more, with a 1.6 rating.

Broadcast primetime ratings for Sunday, May 22, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 CBS 60 Minutes 1.4 5 9.621
ABC AMERICA'S Funniest Home Videos 1.4 5 5.877
NBC Dateline:  NBC 1.2 4 5.051
FOX THE Simpsons - R 1.1 4 2.660
7:30 CBS 60 Minutes 1.6 5 10.796
ABC AMERICA'S Funniest Home Videos 1.6 5 6.419
FOX American Dad 1.6 5 3.554
NBC Dateline:  NBC 1.4 4 4.991
8:00 ABC THE 2011 BILLBOARD MUSIC AWARDS 2.5 8 7.495
FOX THE Simpsons 2.5 7 5.290
CBS 60 Minutes SPECIAL EDITION 1.6 5 10.763
NBC Minute To Win It 1.0 3 3.752
8:30 ABC THE 2011 BILLBOARD MUSIC AWARDS 2.8 8 8.054
FOX BOB'S Burgers 2.1 6 4.261
CBS 60 MINUTES SPECIAL EDITION 1.6 4 10.984
NBC Minute To Win It 1.4 4 4.562
9:00 ABC THE 2011 BILLBOARD MUSIC AWARDS 3.6 9 9.415
FOX Family Guy 3.0 8 5.855
NBC CELEBRITY APPRENTICE 2.4 6 7.147
CBS JESSE STONE:  INNOCENTS LOST 1.3 3 13.739
9:30 ABC THE 2011 BILLBOARD MUSIC AWARDS 3.3 8 8.532
FOX Family Guy 3.1 7 5.801
NBC CELEBRITY APPRENTICE 2.9 7 8.348
CBS JESSE STONE:  INNOCENTS LOST 1.3 3 13.757
10:00 NBC CELEBRITY APPRENTICE 3.1 8 8.921
ABC THE 2011 BILLBOARD MUSIC AWARDS 2.8 7 7.194
CBS JESSE STONE:  INNOCENTS LOST 1.3 3 13.712
10:30 NBC CELEBRITY APPRENTICE 3.1 8 8.985
ABC THE 2011 BILLBOARD MUSIC AWARDS 2.5 6 6.401
CBS JESSE STONE:  INNOCENTS LOST 1.2 3 13.766

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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