via ratings notes from Turner:
With the NBA Playoffs continuing to perform at record levels, TNT once again topped the basic cable rankings as the #1 network in primetime among viewers, households and key adult demos.
Sunday night’s coverage of Game 3 of the 2011 Eastern Conference Finals series between the Chicago Bulls and Miami Heat ranks as the second most-watchedin cable history, with 10.9 million viewers. The game ranked as television’s #1 program Sunday among adults 18-34 (3.3 million), adults 18-49 (6.1 million) and adults 25-54 (5.8 million).
TNT now claims cable’s Top 3 NBA games of all time, with its May 15 coverage of Game 1 of the 2011 Eastern Conference Finals ranking first with 11.1 million viewers, followed by Sunday’s Bulls/Heat match-up and the 2003 NBA All-Star game, which was Michael Jordan’s last All-Star appearance.
Through three games of TNT’s exclusive coverage of the Eastern Conference Finals, the network has averaged a 6.2 national household(+35% compared to 2010 coverage); 10.7 million viewers (+42%) and more than 7.2 million households (+37%). To date, TNT’s overall coverage of the NBA Playoffs continues to climb over the network’s 2010 coverage, averaging a 3.3 national household rating (+27%), 5.3 million viewers (+33%) and 3.8 million households (+30%). TNT’s 2011 NBA Playoffs coverage also has delivered strong double-digit growth across all key demos.
For the second time this month, Adult Swim ranked among the Top 5 basic cable television networks for the week in Prime Time delivery of adults 18-34—behind #1 TNT, ESPN, USA and COMEDY CENTRAL.
With double-digit delivery gains across the board, Adult Swim swept all young adult and male demos across the fourth week of May, ranking #1 on basic cable for Total Day Delivery of adults 18-34, men 18-34, adults 18-49 and men 18-49. Compared to the same week the previous year, adults 18-34 delivery (554,000) grew by 11%, men 18-34 delivery (348,000) grew by 20%, adults 18-49 delivery (785,000) grew by 22% and men 18-49 delivery (481,000) grew by 29%.
A premiere episode of the Adult Swim original series Aqua Unit Patrol Squad (Sunday, 11:45 p.m.) was #1 in its time period on basic cable among adults 18-34 and men 18-24. Similarly, the original series Superjail (Sunday, 12 a.m.) ranked #1 in its time period on basic cable among adults 18-24.
Adult Swim telecasts accounted for 22 of the top 50 telecasts of the week on basic cable among adults 18-34, and 26 of the top 50 among men 18-34, both more than any other network.
Throughout the fourth week of May, Cartoon Network’s weekly early evening (7-9 p.m.) delivery increased across all kids demos vs. the same time period last year: kids 6-11 delivery (571,000) increased by 10%, kids 2-11 delivery (810,000) increased by 5%, and kids 9-14 delivery (421,000) increased by 16%. In Total Day, kids 6-11 average delivery (303,000) grew by 1%, and kids 9-14 delivery (230,000) grew by 7%.
Cartoon Network’s Monday AND Tuesday night line-ups (7-9 p.m.) both ranked as the #1 TV destination for all boys demos (2-11, 6-11 and 9-14), earning mostly double-digit delivery gains across kids and boys demos vs. the prior year. Original Monday night series The Amazing World of Gumball (Monday, 7:30 p.m.),(8 p.m.), (8:15 p.m.), MAD (8:30 p.m.) and Problem Solverz (8:45 p.m.), as well as Tuesday night’s The Looney Tunes Show(8 p.m.) all ranked #1 in their timeslots on all television among boy demos, also scoring gains across nearly all kids and boys demos.
Cartoon Network’s Friday night line-up (7-9 p.m.) of animated action-adventure programming—Batman: The Brave and(7 p.m.), Ben 10: Ultimate Alien(7:30 p.m.), (8 p.m.) and Star Wars: (8:30 p.m.)—captured the #1 television destination for boys 9-14 across the two-hour block.
TBS’s late-night hit held firm last week with 831,000 viewers; 405,000 adults 18-34; and 595,000 adults 18-49 in Live + Same Day delivery. Meanwhile, scored significant gains in Live + 7 viewing for the week of May 2. The show’s audience grew 20% over Live + Same Day for a final tally of 1,242,000, while adults 18-34 grew 25% for a final of 631,000 and adults 18-49 grew 23% to 901,000.
Tyler Perry’s House of Payne enjoyed another outstanding week, with Wednesday night’s 10 and 10:30 p.m. episodes averaging 1.7 million viewers.
truTV scored another week of growth last week, with primetime delivery of its targeted men 18-49 demographic up 6% over the same week last year.
Driving truTV’s growth for the week were strong performances by several original series, with(Wednesday 9:30 p.m.), It Only Hurts When I Laugh(Thursday at 10 p.m.) and special weekend episodes of truTV Presents: World’s Dumbest… (Saturday at 9 and 10 p.m.) all scoring double-digit time-period growth among key adult and male demos.