via press release:
FOX WINS SEVENTH CONSECUTIVE SEASON, ACHIEVES LONGEST WINNING STREAK IN BROADCAST HISTORY AMONG ADULTS 18-49
Network Wins May 2011 Sweep by Largest Margin of Victory in 5 Years
It’s official: FOX has won its seventh straight season among Adults 18-49, breaking its previous record for the most consecutive season wins in the key adult demo in broadcast history. Averaging a 3.5/10, FOX dominated the No. 2 network (CBS) by +21%, the No. 3 network (ABC) by +40% and the No. 4 network (NBC) by +52% and showed the best year-over-year retention among Adults 18-49 of any broadcast network this season.
FOX once again drew the youngest audience among the Big Four networks and with originals closed the season with:
- The most-watched program in TV history – XLV
- The No. 1 show on Television –
- The No. 1 comedy among Women –
- The No. 1 scripted series among Men –
- The No. 1 scripted series among Teens –
- The No. 1 new scripted series among Young Adults –
- The No. 1 new scripted series among Teens –
In addition, in Live + Same Day ratings, FOX won the May 2011 sweep by +29% among Adults 18-49 rating – the largest May sweep margin of victory in five years (since FOX’s +33% advantage in May 2006).
Other key 2010-2011 season highlights include:
- In addition to winning in the key adult demo for the seventh straight season, FOX has ranked No. 1 among Adults 18-34 for nine seasons in a row and No. 1 among Teens 12-17 for 11 consecutive seasons.
- FOX ranks No. 1 among Adults 18-49 on four of seven nights of the week (Wednesday, Thursday, Saturday and Sunday) – the most nights of any network.
- FOX ranks No. 1 among Adults 18-34 on six out of seven nights of the week (Tuesday, Wednesday, Thursday, Friday, Saturday and Sunday).
- FOX ranks No. 1 in Thursday prime among Adults 18-49 for the first time in the network’s history – in fact, FOX won 18 consecutive Thursdays this season, the longest broadcast season streak for any network in 12 years.
- FOX has topped the rankings among Adults 18-49 for nine of the past 10 quarters (1st quarter 2009 to 2nd quarter 2011).
- FOX’s median age of 45 for all programming is the youngest of the four major broadcast networks – four years younger than the second-youngest network, NBC; six years younger than ABC; and 10 years younger than CBS.
Preliminary broadcast network season averages and year-over-year performance through 5/25/2011 (based on Nielsen Most Current ratings) are:
FOX: 3.5/10 (-5%)
CBS: 2.9/8 (-9%)
ABC: 2.5/7 (-7%)
NBC: 2.3/6 (-15%)
CBS: 11.6 million (-3%)
FOX: 9.8 million (-3%)
ABC: 8.5 million (-2%)
NBC: 7.0 million (-16%)
About Fox Broadcasting Company
Fox Broadcasting Company (FOX) is a unit of News Corporation and the leading broadcast television network among Adults 18-49. FOX finished the 2010-2011 season at No. 1 in the key adult demographic for the seventh consecutive year – a feat that has never been achieved in broadcast history – while continuing to dominate all network competition in the more targeted Adults 18-34 and Teen demographics. FOX airs 15 hours of primetime programming a week as well as late-night entertainment programming, major sports and Sunday morning news.