“The Talk” Delivers Impressive Time-Period Growth Among Women 25-54 On CBS-Owned Stations In May Sweep

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via press release:

“THE TALK” DELIVERS IMPRESSIVE TIME-PERIOD GROWTH AMONG WOMEN 25-54 ON CBS-OWNED STATIONS IN MAY SWEEP

CBS’s Daytime Talk Show Is Up +40% in Women 25-54 on CBS-Owned Stations Compared to Last May

CBS Stations in Sacramento, Chicago, Denver and New York Post Largest

Year-to-Year Time-Period Growth

THE TALK, CBS’s new daytime talk show, delivered impressive time-period growth among women 25-54 on CBS-owned stations during the recently concluded May sweep, according to Nielsen live plus same day metered market ratings for the period of April 28-May 25.

On the 14 CBS-owned stations, THE TALK improved the year-ago time period among women 25-54 by +40% (0.7 from 0.5).

Among the CBS stations seeing the biggest year-to-year increases in women 25-54 were KOVR, Sacramento (up +900%); WBBM, Chicago (up +200%); KCNC, Denver (up +100%); WCBS, New York (up +80%); and KPIX, San Francisco (up +67%).

Other CBS Stations posting May-May time period gains were KDKA, Pittsburgh (up +56%); WWJ, Detroit (up +33%); and WFOR, Miami (up +20%).

 

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