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TV Ratings Thursday: 'So You Think You Can Dance' Premieres Up

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May 27th, 2011


Scoreboard FOX CBS Uni ABC NBC CW
Rating/Share: Adults 18-49 3.2/10 1.7/5 1.6/5 1.0/3 0.9/3 0.3/1
Rating/Share: Adults 18-34 3.2/11 0.9/3 1.8/6 0.7/2 0.8/3 0.2/1
Total Viewers (million) 9.103 8.089 3.846 4.120 2.427 0.956

Of course Fox, led by So You Think You Can Dance topped the broadcast ratings on the first night of broadcast primetime summer, it was the only new show on the English broadcast networks! The show's 3.2 adults 18-49 rating was up 7% from last year's premiere on 5/27/10, and the average viewership of 9.1 million was its best since 5/24/07.

And in what will be a common occurrence this summer, Univision finished third among adults 18-49.

There were no other new shows in broadcast primetime last night. Summertime!

Late-night results are below the primetime data.

Overnight ratings for Thursday, May 26, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 FOX So You Think You Can Dance 2.7 10 7.975
CBS The Big Bang Theory - R 2.1 7 8.173
ABC Wipeout - R 1.3 5 4.905
NBC COMMUNITY - R 0.8 3 2.830
CW THE Vampire Diaries - R 0.4 1 1.077
8:30 FOX So You Think You Can Dance 2.9 9 8.512
CBS Rules of Engagement - R 1.8 6 6.762
ABC Wipeout - R 1.5 5 5.262
NBC 30 ROCK - R 0.8 3 2.390
CW THE Vampire Diaries - R 0.3 1 0.878
9:00 FOX So You Think You Can Dance 3.4 10 9.483
CBS CSI - R 1.5 4 7.588
NBC The Office - R 1.2 3 2.781
ABC Rookie Blue - R 0.9 3 4.068
CW Nikita - R 0.3 1 0.933
9:30 FOX So You Think You Can Dance 3.8 11 10.444
CBS CSI - R 1.4 4 7.842
NBC PARKS AND RECREATION - R 1.0 3 2.245
ABC Rookie Blue - R 0.9 2 3.692
CW Nikita - R 0.3 1 0.935
10:00 CBS THE Mentalist - R 1.6 4 9.067
NBC 30 ROCK - R 1.0 3 2.257
ABC Rookie Blue - R 0.8 2 3.264
10:30 CBS THE Mentalist - R 1.6 4 9.101
ABC Rookie Blue - R 0.9 3 3.532
NBC The Office - R 0.9 3 2.058

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Via NBC press note:

Late night ratings data coming ASAP.

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

NOTE: All national ratings are "live plus same day DVR viewing" from Nielsen Media Research unless otherwise indicated.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs which are currently in approximately 24.4% of all U.S. TV households. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101.

 
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