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Live+7 DVR Ratings: 'Modern Family' Tops Absolute Gains, 'Gossip Girl' Tops % Gains

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May 31st, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 78 such programs in the complete data for the week, which is effectively a full schedule of new broadcast episodes.

During the 34th week of the broadcast season (May 9-15), Modern Family and Gossip Girl topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.2 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

With typical leader Fringe done for the season, Gossip Girl led the % adults 18-49 ratings increase from DVR viewing, adding 67% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.451 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-05/11 ABC 4.3 6.5 2.2 51%
2 Glee-05/10 FOX 3.7 5.3 1.6 43%
3 OFFICE-05/12 NBC 3.3 4.7 1.4 42%
4 Big Bang Theory, THE-05/12 CBS 3.4 4.8 1.4 41%
5 GREY'S ANATOMY-05/12 ABC 3.2 4.6 1.4 44%
6 Criminal Minds-05/11 CBS 3.3 4.5 1.2 36%
7 VOICE-05/10 NBC 4.7 5.9 1.2 26%
8 BONES-05/12 FOX 3.2 4.3 1.1 34%
9 HOUSE-05/09 FOX 3.0 4.1 1.1 37%
10 CSI-05/12 CBS 2.6 3.6 1.0 38%
11 Hawaii Five-0-05/09 CBS 2.3 3.3 1.0 43%
12 NCIS-05/10 CBS 3.5 4.5 1.0 29%
13 Desperate Housewives-05/15 ABC 3.1 4.1 1.0 32%
14 Private Practice-05/12 ABC 2.3 3.2 0.9 39%
15 American Idol-WEDNESDAY-05/11 FOX 7.1 8.0 0.9 13%
16 Castle-05/09 ABC 3.1 4.0 0.9 29%
17 Mentalist, THE-05/12 CBS 2.7 3.6 0.9 33%
18 Law And Order:SVU-05/11 NBC 2.4 3.3 0.9 38%
19 Family Guy-05/15 FOX 3.2 4.1 0.9 28%
20 Cougar Town-05/11 ABC 2.3 3.1 0.8 35%
21 NCIS: LOS ANGELES-05/10 CBS 2.8 3.6 0.8 29%
22 Blue Bloods-05/13 CBS 1.8 2.6 0.8 44%
23 How I Met Your Mother-05/09 CBS 2.6 3.4 0.8 31%
24 MIKE & MOLLY-05/09 CBS 2.3 3.0 0.7 30%
25 Rules of Engagement-05/12 CBS 2.5 3.2 0.7 28%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Gossip Girl-05/09 CW 0.6 1.0 0.4 67%
2 90210-05/09 CW 0.7 1.1 0.4 57%
3 EVENT-05/09 NBC 1.1 1.7 0.6 55%
4 Modern Family-05/11 ABC 4.3 6.5 2.2 51%
5 Blue Bloods-05/13 CBS 1.8 2.6 0.8 44%
6 GREY'S ANATOMY-05/12 ABC 3.2 4.6 1.4 44%
7 Hawaii Five-0-05/09 CBS 2.3 3.3 1.0 43%
8 Glee-05/10 FOX 3.7 5.3 1.6 43%
9 OFFICE-05/12 NBC 3.3 4.7 1.4 42%
10 Big Bang Theory, THE-05/12 CBS 3.4 4.8 1.4 41%
11 OUTSOURCED-05/12 NBC 1.5 2.1 0.6 40%
12 AMERICA'S Top Model-10-05/11 CW 1.0 1.4 0.4 40%
13 HELLCATS-05/10 CW 0.5 0.7 0.2 40%
14 Private Practice-05/12 ABC 2.3 3.2 0.9 39%
15 CSI-05/12 CBS 2.6 3.6 1.0 38%
16 CSI: NY-05/13 CBS 1.6 2.2 0.6 38%
17 Law And Order:SVU-05/11 NBC 2.4 3.3 0.9 38%
18 HOUSE-05/09 FOX 3.0 4.1 1.1 37%
19 Criminal Minds-05/11 CBS 3.3 4.5 1.2 36%
20 Happy Endings-WED 10:30PM-05/11 ABC 1.4 1.9 0.5 36%
21 Vampire Diaries-05/12 CW 1.4 1.9 0.5 36%
22 Raising Hope-05/10 FOX 2.0 2.7 0.7 35%
23 Cougar Town-05/11 ABC 2.3 3.1 0.8 35%
24 BONES-05/12 FOX 3.2 4.3 1.1 34%
25 LAW & ORDER:LA-05/09 NBC 1.2 1.6 0.4 33%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/11 ABC 10,150 14,601 4,451 44%
2 Glee-05/10 FOX 9,294 12,688 3,394 37%
3 Hawaii Five-0-05/09 CBS 9,445 12,665 3,220 34%
4 Mentalist, THE-05/12 CBS 14,068 16,960 2,892 21%
5 Blue Bloods-05/13 CBS 11,789 14,598 2,809 24%
6 Criminal Minds-05/11 CBS 13,292 16,098 2,806 21%
7 Castle-05/09 ABC 12,601 15,404 2,803 22%
8 GREY'S ANATOMY-05/12 ABC 9,633 12,414 2,781 29%
9 BONES-05/12 FOX 10,485 13,245 2,760 26%
10 NCIS-05/10 CBS 17,620 20,374 2,754 16%
11 Big Bang Theory, THE-05/12 CBS 10,778 13,449 2,671 25%
12 VOICE-05/10 NBC 10,449 12,999 2,550 24%
13 Good Wife, THE-05/10 CBS 11,734 14,213 2,479 21%
14 Body Of Proof-05/10 ABC 10,109 12,500 2,391 24%
15 NCIS: LOS ANGELES-05/10 CBS 14,477 16,846 2,369 16%
16 HOUSE-05/09 FOX 7,941 10,295 2,354 30%
17 CSI-05/12 CBS 11,770 14,111 2,341 20%
18 OFFICE-05/12 NBC 6,448 8,760 2,312 36%
19 Desperate Housewives-05/15 ABC 10,251 12,557 2,306 22%
20 American Idol-WEDNESDAY-05/11 FOX 23,046 25,254 2,208 10%
21 Law And Order:SVU-05/11 NBC 8,100 10,046 1,946 24%
22 Private Practice-05/12 ABC 7,267 9,117 1,850 25%
23 MIKE & MOLLY-05/09 CBS 7,626 9,402 1,776 23%
24 Criminal Minds: SUSPECT-05/11 CBS 9,303 10,966 1,663 18%
25 Chicago Code-05/09 FOX 5,672 7,329 1,657 29%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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