The TV Ad Upfronts: Let The Unaudited Boasting Begin!

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If you follow the TV trade press, you’ll know that the news of ad deals for the 2011-12 broadcast season have begun to trickle in,  “The upfront deal-making has begun. Fox closed a significant amount of business, with CPM** rates up in the 11% range, sources said. Fox declined comment.”

A few things to keep in mind as you read the ad upfront reports:

* Again, I’d love to claim credit for “unaudited boasting”, but I cribbed it from Ad Age’s Michael Learmonth.

**CPM = cost per thousand (in this case adults 18-49 viewers).

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