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TV Ratings Monday: 'The Bachelorette' Falls, Still Leads ABC Win; 'Extreme Makeover: Weight Loss Edition' Beats 'Law & Order: LA'

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May 31st, 2011

Scoreboard ABC Uni CBS NBC FOX CW
Adults 18-49: Rating/Share 2.2/6 1.4/4 1.4/4 1.1/3 0.9/3 0.2/1
Adults 18-34: Rating/Share 1.9/6 1.4/5 0.9/3 0.7/2 0.7/2 0.2/1
Total Viewers (million) 7.078 3.675 5.484 5.175 3.320 0.560

Of course ABC, with the only full schedule of new shows, topped the adults 18-49 ratings in broadcast primetime on Monday night, as the second outing of The Bachelorette drew a 2.1 adults 18-49 rating, down 23% vs. last week's 9-11pm episode that followed Dancing with the StarsExtreme Makeover: Weight Loss Edition premiered with a 2.3 rating, not a bad start. That was 28% better than the premiere of True Beauty last summer (6/7/10).

Univision finished tied for second on the night among adults 18-49. Expect to see that frequently this summer.

Playing out its string of produced episodes, the only other new show in broadcast primetime NBC's Law & Order: LA had a 1.4 adults 18-49 rating, up a tenth (8%) from last Monday. And while the 9pm, Law & Order: Criminal Intent wasn't "new", if you don't watch USA it was "new to you". Nevertheless, it drew a 1.1 adults 18-49 rating, up 10% vs. its NBC "premiere" last Summer.

Late-night ratings are below the primetime data.

Broadcast primetime  ratings for Monday, May 30, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
8:00 ABC THE BACHELORETTE 1.8 6 6.443
CBS How I Met Your Mother - R 1.4 4 4.480
FOX HOUSE - R 0.9 3 3.204
NBC Minute To Win It - R 0.8 3 3.577
CW 90210 - R 0.2 1 0.624
8:30 ABC THE BACHELORETTE 2.0 6 6.849
CBS Mad Love - R 1.3 4 4.243
NBC Minute To Win It - R 1.0 3 4.117
FOX HOUSE - R 1.0 3 3.572
CW 90210 - R 0.2 1 0.543
9:00 ABC THE BACHELORETTE 2.1 6 7.126
CBS Two and a Half Men - R 1.6 4 6.380
NBC LAW & ORDER:  CRIMINAL IN 1.0 3 4.803
FOX HOUSE - R 0.9 3 3.218
CW Gossip Girl - R 0.2 0 0.536
9:30 ABC THE BACHELORETTE 2.5 6 7.924
CBS MIKE & MOLLY - R 1.6 4 6.285
NBC LAW & ORDER:  CRIMINAL IN 1.1 3 5.609
FOX HOUSE - R 1.0 2 3.288
CW Gossip Girl - R 0.2 1 0.535
10:00 ABC Extreme Makeover:  WEIGHT 2.3 6 6.897
NBC LAW & ORDER:  LOS ANGELES 1.4 4 6.409
CBS Hawaii Five-0 - R 1.3 3 5.834
10:30 ABC Extreme Makeover:  WEIGHT 2.4 6 7.228
NBC LAW & ORDER:  LOS ANGELES 1.4 4 6.532
CBS Hawaii Five-0 - R 1.3 3 5.684

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via NBC press note:

Late night ratings info coming ASAP.

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NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.

Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

You can see TV ratings from other recent Overnight ratings reports here.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live football game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.
Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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