‘Fox & Friends’ Up 13% Among Adults 25-54 Year To Year, Continues Timeslot Run At #1

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Our cable news readership is typically more interested in primetime ratings, but going early for a change, Fox & Friends has now been #1 among cable news morning shows for 115 consecutive months through May, 2011 in its timeslot.

For May 2011, Fox & Friends beat CNN’s American Morning and MSNBC’s Morning Joe combined in both average viewership (P2+) and among the cable news advertiser target adults 25-54 demo. Compared to May, 2010, Fox & Friends was up 13% in adults 25-54 and up 8% in average viewership year to year.

May 2011 (04/25/11-05/29/11) M-F 6-9am averages (Live+Same Day)

P 2+ P 25-54
Network Program (000s) (000s)
FOXN FOX AND FRIENDS 1,091 388
CNN AMERICAN MORNING 390 166
MSNB MORNING JOE 519 182
HLN MORNING EXPRESS/HLN LOCAL 325 164

 

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