via press release:
LED BY VICTORIOUS AND SPONGEBOB SQUAREPANTS, NICKELODEON IS MAY'S TOP CABLE NET ACROSS ALL DEMOS
NEW YORK–June 1, 2011–Nickelodeon closed May as basic cable’s number-one total day network with total viewers (2.0 million), kids 2-11 (3.1/1.1 million), kids 6-11 (2.6/571,000), tweens 9-14 (1.9/407,000) and kids 2-5 (3.9/563,000). Nick’s win was driven by hit live-action series, Victorious and ratings phenomenon, SpongeBob SquarePants, which rank as the top live-action and animated series, respectively, with kids and tweens across all TV for the month. Nickelodeon also bested its closest competitor by double digits with total viewers (+31%), kids 2-11 (+24%) and kids 2-5 (+70%).
In May, Nick is home to six of the top 10 programs with kids 2-11 (#1 SpongeBob SquarePants, #2 Victorious, #4 Power Rangers, #6 Supah Ninjas, #7 T.U.F.F. Puppy, and #8 BrainSurge), five of the top 10 programs with kids 6-11 (#1 Victorious, #3 SpongeBob SquarePants, #4 Supah Ninjas, #7 BrainSurge, #8 Power Rangers), and four of the top 10 programs with tweens 9-14 (#1 Victorious, #5 Supah Ninjas, #7 SpongeBob SquarePants, #9 iCarly). Nickelodeon’s preschool programming block (Mon-Fri 9 a.m.-2 p.m. ET/PT) boasts four of the top five preschool programs for the month (#1 Bubble Guppies, #2 Team Umizoomi, #3 Dora the Explorer and #4 Max & Ruby), and also bested its closest competitor by double-digits with kids 2-5 (+86%) and total viewers (+32%).
Nick’s digital nets also closed the month with big wins. Nick Jr. posted its best May performance ever with kids 2-5 and total viewers. Nicktoons also scored its best May ever with its key kids 6-11, boys 6-11, tweens 9-14 and boys 9-14 demos.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).