via press release:
TELEMUNDO SPECIAL HOSTED BY CRISTINA SARALEGUI DRAWS HIGHEST RATINGS FOR PRIMETIME ENTERTAINMENT SPECIAL AMONG TOTAL VIEWERS AND ADULTS 18-49 IN NETWORK’S RATING HISTORY
Network Premieres New Hit Original Telenovela, “La Casa de al Lado,” To More Than Two Million Viewers
MIAMI – June 1, 2011 – Telemundo’s special, “Cristina Presenta La Ultima Noche con ‘La Reina del Sur’,” hosted by 12-time Emmy® Award-winning media icon Cristina Saralegui, became the network’s highest rated primetime entertainment special for Telemundo among total viewers and adults 18-49 in its ratings history, according to Nielsen Media Research. The special averaged more than 2.3 million total viewers (persons 2+) and nearly 1.4 million adults 18-49.
Originally announced at the network’s Upfront presentation in New York on May 17, Cristina Saralegui has joined Telemundo to develop, host and executive produce a weekend variety show slated to air at the end of this year. Last night’s special marked Cristina’s first on-air appearance since it was announced that she would join Telemundo.
Additionally, on the heels of the success of “La Reina del Sur,” Telemundo premiered its newest original primetime telenovela last night, “La Casa de al Lado,” which averaged more than 2 million total viewers (persons 2+) and over 1.2 million adults 18-49.
Locally, “Cristina Presenta La Ultima Noche con ‘La Reina del Sur’” was the highest rated Telemundo special in Los Angeles, Houston, Chicago and San Francisco in the last year among adults 18-49. The special was the #1 program in the 9pm hour across all Spanish-language stations in New York among adults 18-49, adults 18-34 and adults 25-54. It was #1 among all Spanish-language stations in Miami and San Francisco for the time period among adults 18-34 and adults 25-54.
The “La Casa de al Lado” premiere also delivered solid ratings in local markets. The premiere was one of the top five telenovela premieres for Telemundo in Los Angeles, New York, Miami, Houston, Chicago and San Francisco among total viewers (persons 2+) and adults 18-49 since each market went LPM. “La Casa de al Lado” was the #1 program in the 10pm hour across all Spanish-language stations in New York among adults 18-49 and adults 25-54.
Source: The Nielsen Company, Live+SD. 5/31/11, based on NPM Fast National Ratings; Nielsen NSI Live +SD.