Heat/Mavericks NBA Finals Game 1 Averages 15.2 Million Viewers, Most Since 2004
via press release:
NBA Finals on ABC: Highest-Rated and Most-Viewed Game 1 Since 2004
The NBA Finals Game 1 on ABC – in which Miami defeated Dallas 92-84 – delivered a 9.0 rating, 10,475,000 household impressions and 15,171,000 viewers to become the highest-rated and most-viewed Game 1 of The Finals since 2004 (Detroit Pistons at Los Angeles Lakers – 9.8 rating; 10,634,000 households; 15,352,000 viewers), according to Nielsen. Tuesday’s Game 1 was the highest-rated program of the night.
Game 1 of this year’s Finals was up eight percent among viewers, six percent among households and five percent in rating compared to Game 1 of the 2010 Finals featuring the Boston Celtics and Los Angeles Lakers (8.6 rating; 9,910,000 households; 14,091,000 viewers). Additionally, Tuesday’s game was up 32 percent among viewers (vs. 11,514,000), 22 percent among households (vs. 8,561,000) and 15 percent in rating (vs. 7.8) compared to Game 1 of the 2006 NBA Finals when these same two teams met.
In Miami, the top-rated metered market, the game delivered a 31.9 rating, an increase of 28 percent compared to a 24.9 rating locally for Game 1 in 2006. Dallas, ranked second among the metered markets, netted a 29.9 rating, the highest-rated game locally since the 2006 Finals.
The Finals on ABC continue with Game 2 tonight, Thursday, June 2, at 9 p.m. ET. Mike Breen calls The Finals on ABC with analysts Mark Jackson and Jeff Van Gundy and reporter Doris Burke. The Finals are also available on ESPN Radio (Mike Tirico and Hall of Famers Dr. Jack Ramsay and Hubie Brown) and ESPN 3D (Mark Jones and Bruce Bowen for Game 2). Coverage will begin with the Buick Regal NBA Countdown pregame show at 8:30 p.m., hosted by Stuart Scott with Hall of Famer Magic Johnson and analysts Jon Barry and Michael Wilbon.