ABC Dominates Sunday with Coverage of the 2011 NBA Finals Game 3 in Viewers And Young Adults, Defeating CBS, NBC and Fox Combined by 31% in Adults 18-49

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via press release:

ABC Dominates Sunday with Coverage of the 2011 NBA Finals Game 3 in Viewers And Young Adults, Defeating CBS, NBC and Fox Combined by 31% in Adults 18-49

Sunday’s No. 1 TV Show in Viewers and Adults 18-49, ABC’s NBA Finals Stand as

The Top-Rated Show of the Evening for 22 Consecutive Telecasts in Young Adults

On Average, ABC’s 2011 Miami-Dallas NBA Finals is Up Sharply Over 2006

In Viewers and Young Adults, Equaling the Highest-Rated Series in 7 Years

Sunday Night (7:00-11:00 p.m.)

Boosted by its coverage of the 2011 NBA Finals Game 3 (Dallas-Miami), ABC took full control of Sunday’s primetime (based on Nielsen’s time-period based “Fast Affiliate Ratings”), outrunning its nearest competitor by 83% in Total Viewers (11.7 million vs. 6.4 million – CBS) and beating its combined CBS, NBC and Fox competition by 31% in Adults 18-49 (4.6/13 vs. 3.5/11).  In fact, the Net ran No. 1 for the 3rd straight night with its coverage of the 2011 NBA Finals among young adults (AD18-34/AD18-49) and across all key Men demos (M18-34/M18-49/M25-54).

  • In viewers and young adults, ABC produced its biggest non-Oscar Sunday in almost 1 year – since 6/13/10 with Game 5 of the 2010 Lakers-Celtics NBA Finals.

“2011 NBA Finals Game 3” (7:53 – 11:00 p.m. E.T.)

Based on Nielsen’s special-ordered program-based “Fast National Ratings,” ABC’s 2011 NBA Finals Game 3 between Miami and Dallas dominated the primetime landscape to finish as Sunday’s definitive No. 1 TV program in Total Viewers (15.2 million) and across each of the key Adult demographics:  A18-34 (6.0 rating), A18-49 (6.1 rating) and A25-54 (6.5 rating).  It was the 3rd night in a row for the 2011 NBA Finals to stand as the No. 1 television show across the key adult categories.  In fact among Adults 18-49, The Finals have registered as the No. 1 TV program of the night for 22 consecutive telecasts.  The Miami Heat won Game 3 by a score of 88-86 to lead the best-of-seven series 2-1.

 

  • Based on 3-game averages, the 2011 NBA Finals is even with last year’s high-rated Lakers-Celtics matchup among Total Viewers (15.3 million) and Adults 18-49 (6.3 rating), matching the series’ best results in 7 years – since 2004.  Versus their last matchup in 2006, the 2011 Miami-Dallas series is up sharply in Total Viewers (+26% – 15.3 million vs. 12.1 million) and Adults 18-49 (+26% – 6.3 rating vs. 5.0 rating).

Source: The Nielsen Company (Fast Affiliate and Fast National, Live + Same Day Ratings), 6/5/11.

 

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