via press release:
DISCOVERY HOLDS TOP THREE SPOTS IN CABLE ON FRIDAY NIGHT AMONG MEN
The Friday night premiere telecast of DUAL SURVIVAL earned top ratings for Discovery Channel on Friday, June 3. The episode, Adrift, earned a 1.14 HH / .87 P25-54 AA%, delivering 1.67 million viewers P2+. The series was the #1 primetime cable telecast among Men 25-54 and Men 18-49 (excluding sports and movies).
DUAL SURVIVAL out-delivered several broadcast programs for Friday 6/3/11 prime including:
- ABC's J. Oliver's Food Revolution for M25-54, M18-49
- CBS' Blue Bloods for M18-49
- FOX' Lie to Me for M25-54, M18-49
- FOX' Bones for M25-54, M18-49
- NBC's Friday Night Lights for M25-54, M18-49
Additionally, the 10PM and 10:30PM ET/PT premiere episodes of SWAMP BROTHERS earned a .85 HH/ .71 P25-54 AA%, and .81 HH/ .71 P25-54 AA%, delivering 1.37 and 1.29 million viewers P2+ respectively. The telecasts finished as the #2 and #3 cable programs on Friday night among Men 18-49.
Driven by the strong performances from both series, Discovery Channel was the #3 primetime cable network for Men 25-54 and Men 18-49 ratings and delivery.
New episodes of DUAL SURVIVAL and SWAMP BROTHERS continue this Friday at 9PM and 10PM ET/PT respectively. For more information on either series please visit press.discovery.com.
Source: NHI. Live+SD AA (000).