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Live+7 DVR Ratings: 'Modern Family' Tops Absolute And % Gains In Season's Final Full Week

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June 6th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were 64 such programs in the complete data for the week, which is about 3/4 of a full schedule of new broadcast episodes.

During the 35th (and final full) week of the broadcast season (May 16-22),  Modern Family topped all three of our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.1 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

With typical leader Fringe done for the season, Modern Family led the % adults 18-49 ratings increase from DVR viewing, adding 51% to its Live+Same Day adults 18-49 ratings. Last week's leader, Gossip Girl, was second.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.311 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-05/18 ABC 4.1 6.2 2.1 51%
2 OFFICE-05/19 NBC 3.9 5.5 1.6 41%
3 Glee-05/17 FOX 3.6 5.0 1.4 39%
4 Big Bang Theory, THE-05/19 CBS 3.6 5.0 1.4 39%
5 GREY'S ANATOMY-05/19 ABC 3.6 4.9 1.3 36%
6 Criminal Minds-05/18 CBS 3.3 4.5 1.2 36%
7 Mentalist, THE-05/19 CBS 2.8 3.9 1.1 39%
8 HOUSE-05/16 FOX 3.5 4.6 1.1 31%
9 Hawaii Five-0-05/16 CBS 2.7 3.7 1.0 37%
10 NCIS-05/17 CBS 4.0 5.0 1.0 25%
11 NCIS: LOS ANGELES-05/17 CBS 3.3 4.3 1.0 30%
12 VOICE-05/17 NBC 4.5 5.5 1.0 22%
13 Private Practice-05/19 ABC 2.5 3.5 1.0 40%
14 Castle-05/16 ABC 3.3 4.2 0.9 27%
15 How I Met Your Mother-05/16 CBS 3.1 4.0 0.9 29%
16 Law And Order:SVU-05/18 NBC 2.9 3.8 0.9 31%
17 BONES-05/19 FOX 3.2 4.1 0.9 28%
18 Good Wife, THE-05/17 CBS 2.4 3.2 0.8 33%
19 Rules of Engagement-05/19 CBS 2.5 3.3 0.8 32%
20 American Idol-WEDNESDAY-05/18 FOX 7.4 8.2 0.8 11%
21 Cougar Town-05/18 ABC 2.0 2.7 0.7 35%
22 Criminal Minds: SUSPECT-05/18 CBS 2.0 2.7 0.7 35%
23 PARKS AND RECREATION-05/19 NBC 2.4 3.1 0.7 29%
24 MIKE & MOLLY-05/16 CBS 2.6 3.3 0.7 27%
25 Body Of Proof-05/17 ABC 2.1 2.8 0.7 33%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 MODERN FAMILY-05/18 ABC 4.1 6.2 2.1 51%
2 90210-05/16 CW 0.8 1.2 0.4 50%
3 Supernatural-05/20 CW 0.9 1.3 0.4 44%
4 Gossip Girl-MON-05/16 CW 0.7 1.0 0.3 43%
5 CHASE-SAT-05/21 NBC 0.7 1.0 0.3 43%
6 OFFICE-05/19 NBC 3.9 5.5 1.6 41%
7 Private Practice-05/19 ABC 2.5 3.5 1.0 40%
8 Mentalist, THE-05/19 CBS 2.8 3.9 1.1 39%
9 Glee-05/17 FOX 3.6 5.0 1.4 39%
10 Big Bang Theory, THE-05/19 CBS 3.6 5.0 1.4 39%
11 EVENT-05/16 NBC 1.3 1.8 0.5 38%
12 Happy Endings-WED 10:30PM-05/18 ABC 1.3 1.8 0.5 38%
13 Hawaii Five-0-05/16 CBS 2.7 3.7 1.0 37%
14 Criminal Minds-05/18 CBS 3.3 4.5 1.2 36%
15 LAW & ORDER:LA-05/16 NBC 1.1 1.5 0.4 36%
16 GREY'S ANATOMY-05/19 ABC 3.6 4.9 1.3 36%
17 Cougar Town-05/18 ABC 2.0 2.7 0.7 35%
18 Criminal Minds: SUSPECT-05/18 CBS 2.0 2.7 0.7 35%
19 Good Wife, THE-05/17 CBS 2.4 3.2 0.8 33%
20 Happy Endings-05/18 ABC 1.5 2.0 0.5 33%
21 AMERICA'S Top Model-10-05/18 CW 0.9 1.2 0.3 33%
22 FLASHPOINT-05/20 CBS 0.9 1.2 0.3 33%
23 FRIDAY NIGHT LIGHTS-05/20 NBC 0.9 1.2 0.3 33%
24 Body Of Proof-05/17 ABC 2.1 2.8 0.7 33%
25 Rules of Engagement-05/19 CBS 2.5 3.3 0.8 32%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/18 ABC 10,304 14,615 4,311 42%
2 Mentalist, THE-05/19 CBS 14,112 17,542 3,430 24%
3 Hawaii Five-0-05/16 CBS 10,406 13,609 3,203 31%
4 Glee-05/17 FOX 8,974 12,146 3,172 35%
5 Big Bang Theory, THE-05/19 CBS 11,298 14,337 3,039 27%
6 GREY'S ANATOMY-05/19 ABC 9,877 12,812 2,935 30%
7 NCIS-05/17 CBS 18,623 21,541 2,918 16%
8 Criminal Minds-05/18 CBS 12,839 15,749 2,910 23%
9 NCIS: LOS ANGELES-05/17 CBS 15,611 18,500 2,889 19%
10 Castle-05/16 ABC 12,929 15,774 2,845 22%
11 BONES-05/19 FOX 9,828 12,513 2,685 27%
12 OFFICE-05/19 NBC 7,295 9,947 2,652 36%
13 Good Wife, THE-05/17 CBS 12,577 15,150 2,573 20%
14 Body Of Proof-05/17 ABC 10,333 12,883 2,550 25%
15 HOUSE-05/16 FOX 8,962 11,209 2,247 25%
16 Law And Order:SVU-05/18 NBC 8,971 11,147 2,176 24%
17 Private Practice-05/19 ABC 7,449 9,609 2,160 29%
18 VOICE-05/17 NBC 10,005 12,077 2,072 21%
19 American Idol-WEDNESDAY-05/18 FOX 23,557 25,600 2,043 9%
20 CRIMINAL MINDS: SUSPECT-05/18 CBS 8,457 10,192 1,735 21%
21 MIKE & MOLLY-05/16 CBS 8,642 10,339 1,697 20%
22 How I Met Your Mother-05/16 CBS 7,148 8,806 1,658 23%
23 American Idol-THURSDAY-05/19 FOX 21,760 23,310 1,550 7%
24 Chicago Code-05/16 FOX 5,861 7,372 1,511 26%
25 Rules of Engagement-05/19 CBS 8,835 10,328 1,493 17%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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