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Updated TV Ratings Sunday: NBA Finals Game 3 Down 9% vs. Last Year's Game 3, Crushes Repeat Competition

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June 6th, 2011


Scoreboard ABC FOX Uni NBC CBS
Adults 18-49: Rating/Share 4.6/13 1.5/5 1.3/4 1.0/3 1.0/3
Adults 18-34: Rating/Share   1.7/6 1.4/5 0.8/2 0.6/2
Total Viewers (million) 11.7 3.226 2.708 4.269 6.426

Due to the nature of live sports programming the ratings for ABC (NBA Finals, pregame) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

The primetime portion of the NBA Finals Game 3 on ABC between the Heat & Mavericks scored a preliminary 5.5 adults 18-49 rating for the primetime portion from 8-11pm, that was up 15% from the two hour (9-11p) primetime portion of Game 3 last year (4.8 preliminary rating) between the Lakers & Celtics. Interestingly, it was identical to the 5.5 ratings vs. the preliminary ratings for the primetime portions of games 1 & 2  this season.

Even with the caveats about live event fast affiliate ratings, ABC's NBA Finals Game 3 slam dunked the mostly repeat Sunday broadcast TV competition. While the game easily topped the night's ratings, its fast affiliate ratings are likely to be adjusted upwards in the final ratings due Tuesday, so these preliminary ratings are useless for same night comparison purposes, you can pretty much ignore the half hour ratings below.

Update: These time zone adjusted ratings are unlikely to vary much from the final ratings available Tuesday. via ABC press release.

“2011 NBA Finals Game 3” (7:53 – 11:00 p.m. E.T.)

Based on Nielsen’s special-ordered program-based “Fast National Ratings,” ABC’s 2011 NBA Finals Game 3 between Miami and Dallas dominated the primetime landscape to finish as Sunday’s definitive No. 1 TV program in Total Viewers (15.2 million) and across each of the key Adult demographics:  A18-34 (6.0 rating), A18-49 (6.1 rating) and A25-54 (6.5 rating).

With that time zone adjusted 6.1 adults 18-49 rating, the Heat/Mavericks Game 3 finished down 9% vs. the Lakers/Celtics Game 3 last season which scored a 6.7 adults 18-49 rating.

ABC's time zone adjusted overall adults 18-49 ratings and viewership now in the nightly scoreboard above.

The only new episode competing with the NBA, CBS's 60 Minutes drew just a 1.3 adults 18-49 rating.

Broadcast primetime ratings for Sunday, June 5, 2011:

Time Net Show 18-49 Rating 18-49 Share Viewers Live+SD (million)
7:00 ABC JIMMY KIMMEL LIVE:  GAME 1.8 7 5.497
CBS 60 Minutes 1.2 4 8.863
FOX American Dad - R 1.1 4 2.266
NBC Dateline:  NBC -R 0.7 3 3.687
7:30 ABC BUICK REGAL NBA COUNTDOWN 2.4 8 6.462
CBS 60 Minutes 1.4 5 9.851
FOX BOB'S Burgers - R 1.1 4 2.145
NBC Dateline:  NBC -R 0.7 2 3.788
8:00 ABC 2011 NBA FINALS 4.1 13 10.496
FOX THE Simpsons - R 1.8 6 3.725
CBS CSI:  MIAMI - R 0.7 2 5.582
NBC Minute To Win It - R 0.6 2 2.631
8:30 ABC 2011 NBA FINALS 5.2 15 13.007
FOX The Cleveland Show - R 1.6 5 3.407
CBS CSI:  MIAMI - R 0.8 2 5.871
NBC Minute To Win It - R 0.8 2 3.206
9:00 ABC 2011 NBA FINALS 5.2 14 13.186
FOX Family Guy - R 2.0 5 4.297
NBC AMERICA'S GOT TALENT 6 - R 1.1 3 4.804
CBS Undercover Boss - R 0.8 2 4.333
9:30 ABC 2011 NBA FINALS 5.7 15 14.158
FOX American Dad - R 1.6 4 3.518
NBC AMERICA'S GOT TAL 6 - R 1.3 3 5.412
CBS Undercover Boss - R 1.0 3 4.769
10:00 ABC 2011 NBA FINALS 6.5 17 15.812
NBC AMERICA'S GOT TALENT 6 - R 1.4 4 5.510
CBS CSI:  MIAMI - R 0.9 2 5.654
10:30 ABC 2011 NBA FINALS 6.1 16 14.797
NBC AMERICA'S GOT TALENT 6 - R 1.4 4 5.118
CBS CSI:  MIAMI - R 1.1 3 6.486

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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