2011 CONCACAF Copa Oro Opening Night Mexico vs. El Salvador Match Reaches 6.8 Million Viewers; Triples 2009 Opener

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

June 7th, 2011

via press release:

EXCLUSIVE COVERAGE OF 2011 CONCACAF COPA ORO OPENING NIGHT DELIVERS TRIPLE THE AUDIENCE COMPARED TO OPENING NIGHT 2009; MEXICO VS. EL SALVADOR MATCH REACHES 6.8 MILLION TOTAL VIEWERS 2+

UnivisionDeportes.com’s Free Live Streaming Delivers over 25,500 Unique Media Players


MIAMI, FL, JUNE 7, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of the opening soccer matches of the 2011 CONCACAF Copa Oro (Gold Cup) tournament delivered triple the audience from opening matches in 2009 with the second match featuring Mexico vs. El Salvador reaching 6.8 million viewers.

 

The Copa Oro is the biennial tournament and premiere event for FIFA’s North American, Central American and Caribbean confederation. In addition to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision Communications is also offering free streaming of all matches online at www.UnivisionDeportes.com. Over 25,500 unique media players streamed the opening Sunday matches live. For a schedule of Copa Oro live streams online, visit: http://futbol.univision.com/copa-oro/calendario/.

 

Nationally, Univision’s broadcast of the Mexico vs. El Salvador match was the #2 primetime program Sunday night among Adults 18-49 (2,800,000), Men 18-49 (1,907,000), Adults 18-34 (1,644,000) and Men 18-34 (1,122,000) behind only Game 3 of the NBA Finals on ABC.  Furthermore Copa Oro helped Univision rank as the #2 primetime network for the entire evening beating FOX, CBS, NBC, and CW among Men 18-34 (764,000) and Men 18-49 (1,324,000).

 

Source: The Nielsen Company, NPM, Live +SD (7/3/09 & 6/5/11).  Reach figure based on Nielsen Fast Cume.

 

 

LOCAL HIGHLIGHTS

 

Univision’s first day coverage of the 2011 Copa Oro had impressive viewership compared to the first day of coverage in 2009.  Here are the viewership increases compared to 2009 in major markets:

 

  • Los Angeles: Viewers 2+ (+175%), Adults 18-49 (+100%), Adults 18-34 (+78%), Men 18-49 (+127%) and Men 18-34 (+89%)

 

  • New York: Viewers 2+ (+51%), Adults 18-49 (+15%), Adults 18-34 (+6%), Men 18-49 (+24%) and Men 18-34 (+34%)

 

  • Miami: Viewers 2+ (+62%), Adults 18-49 (+11%), Men 18-49 (+25%) and Men 18-34 (+8%)

 

  • Houston: Viewers 2+ (+745%), Adults 18-49 (+681%), Adults 18-34 (+586%), Men 18-49 (+521%) and Men 18-34 (+598%)

 

  • Dallas: Viewers 2+ (+272%), Adults 18-49 (+260%), Adults 18-34 (+283%), Men 18-49 (+260%) and Men 18-34 (+379%)

 

  • Chicago: Viewers 2+ (+361%), Adults 18-49 (+249%), Adults 18-34 (+301%), Men 18-49 (+143%) and Men 18-34 (+302%)

 

  • Phoenix: Viewers 2+ (+1,000%), Adults 18-49 (+1,709%), Adults 18-34 (+1,485%), Men 18-49 (+1,842%) and Men 18-34 (+1,608%)

 

  • San Francisco: Viewers 2+ (+281%), Adults 18-49 (+243%), Adults 18-34 (+379%), Men 18-49 (+336%) and Men 18-34 (+380%)

 

  • Sacramento: Viewers 2+ (+634%), Adults 18-49 (+412%), Adults 18-34 (+332%), Men 18-49 (+301%) and Men 18-34 (+287%)

 

Source:  The Nielsen Company, NSI preliminary impressions (7/3/09 & 6/5/11), live games across time zones.  Comparison based on weighted average of two games on first day of Copa Oro 2009 vs. weighted average of two games on first day of Copa Oro2011.  Live data.

Established in 1991, Copa Oro has become the region’s most popular soccer event, routinely drawing capacity crowds and millions of viewers across the nation. Throughout the years the Copa Oro finals have grown into a 12-nation championship with countries qualifying from the three regions of CONCACAF – North America, Central America (UNCAF) and the Caribbean (Caribbean Football Union). The tournament features the best players from the region, with México and the United States holding the most Copa Oro titles. Held throughout the country, the 12 teams that will Face Off in the 2011 tournament are: Canada, Costa Rica, Cuba, El Salvador, Grenada, Guadeloupe, Guatemala, Honduras, Jamaica, México, Panama and USA.

 

 
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