ABC Family’s “Switched at Birth” Shatters Ratings Records

Categories: Network TV Press Releases

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June 7th, 2011

via press release:

ABC Family’s Sizzles Into Summer as “Switched At Birth” Shatters Records

~ No. 1 Original Series Launch Ever in Total Viewers and Target 18-34 and 18-49 Demos

~ Cable’s No. 1 Program at 9pm and Monday’s No. 2 Cable Show in Key Demos

 

~Towers Over MTV’s Debut of “Teen Wolf” by Double-Digit Percentages

 

~ Posts Time Period Highs in Adults 18-34, Women 18-34 and Women 18-49

 

~4.9 Million Unique Viewers Watch Premiere and Encore Airings

 

Switched At Birth” (9:00-10:00 p.m.)

Revving into summer firing on all cylinders, ABC Family scored again in the original series genre as newest seriesSwitched At Birthlaunched as the network’s No. 1 series debut of all time in Total Viewers (3.3 million), Adults 18-34 (1.0 million/1.5 rating), Women 18-34 (754,000/2.2 rating), Adults 18-49 (1.7 million/1.3 rating) and Women 18-49 (1.3 million/2.0 rating). Featuring an encore immediately following at 10 p.m., “Switched At Birth” reached 4.9 million unique Total Viewers on its debut evening.

 

  • “Switched at Birth” was easily cable’s No. 1 program in the hour among Women 18-34, Women 18-49, Viewers 12-34 and Females 12-34, and was cable’s No. 1 scripted telecast in Total Viewers, Adults 18-34 and Adults 18-49.

 

  • Versus all cable programs Monday night, “Switched at Birth” ranked No. 2 across all cable in Women 18-34, Viewers 12-34 and Females 12-34.

 

  • “Switched at Birth” towered over the launch of MTV’s “Teen Wolf” one night earlier, surpassing the dramedy by 50% in Total Viewers (3.3 million vs. 2.2 million), by 12% in Adults 18-34 (1.0 million vs. 896,000), by 36% in Women 18-34 (754,000 vs. 553,000), by 55% in Adults 18-49 (1.7 million vs. 1.1 million), by 94% in Women 18-49 (1.3 million vs. 669,000) and by 18% in Females 12-34 (1.3 million vs. 1.1 million).

 

  • “Switched at Birth” registered ABC Family’s best deliveries in the hour ever in Adults 18-34, Women 18-34 and Women 18-49, and second-best ever in Viewers 12-34 and Females 12-34.

 

  • “Switched at Birth” catapulted over solid year-ago time period levels (6/07/10), jumping by 83% in Total Viewers (3.3 million vs. 1.8 million), by 92% in Adults 18-34 (1.0 million vs. 520,000), by 94% in Adults 18-49 (1.7 million vs. 875,000) and by 45% in Viewers 12-34 (1.6 million vs. 1.1 million).

 

Source: Nielsen Media Research, National Ratings, 6/6/11, Live + SD. 2010/11 season=9/27/10-6/6/10. Year-Ago: 6/7/10. ABC Family: Nov. ‘01- to date. Reach: NPower, minimum 6 minutes.

 

 
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