With ‘The Bachelorette’ & ‘Extreme Makeover: Weight Loss Edition,’ ABC Dominated Monday night

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via press note:

With its winning combo of The Bachelorette and Extreme Makeover: Weight Loss Edition, ABC dominated Monday night by 1.4 million viewers (CBS) and by 60% among Adults 18-49 (Fox) over its nearest competition.  Extending its winning streaks on the evening, ABC finished as Monday’s most-watched television network for the 13th week in a row and ran #1 in Adults 18-49 for the 9th straight week. In fact ABC is generating its longest Total Viewer winning streak on the night in nearly 14 years – since a streak that ran from w/o 9/1/97 – w/o 12/22/97.


  • The Net was up over same evening last year (6/7/10) in both viewers (+4%) and young adults (+4%), growing its overall audience year to year for the 7th straight Monday.


Surging week to week by double-digit percentages in viewers (+11%) and young adults (+18%), ABC’s The Bachelorette won its time slot for the 3rd week running, outdelivering its closest competitors by 48% in Total  Viewers (CBS) and by 73% in Adults 18-49 (Fox).  In addition from 8-9pm, ABC’s The Bachelorette overshadowed Fox’s season opener of Master Chef by in Total Viewers (+3.4 million viewers) and Adults 18-49 (+33%).  Steadily gaining audience throughout its broadcast, The Bachelorette grew by 1.0 million viewers and by 32% in Adults 18-49 from its first half-hour to its final half-hour.


  • Monday’s #1 TV show in viewers and young adults, ABC’s The Bachelorette registered as the night’s most-watched show overall for the 2nd week in a row.


  • ABC’s The Bachelorette was up over the same night last year in Total Viewers while holding 100% of its Adult 18-49 audience.


Retaining nearly all of its week-earlier debut audience (92%), ABC’s Extreme Makeover: Weight Loss Edition won its time period for the 2nd week in a row among Adults 18-49, beating NBC’s original drama (L&O: LA) 69%.  The new ABC unscripted series continued to exhibit strong retention of The Bachelorette’s lead-in among Adults 18-34 (91%) and Adults 18-49 (85%), while building its audience from start to finish in both counts.  EM: Weight Loss stood as the #2 broadcast program of the night in Adults 18-49, behind only ABC’s The Bachelorette.


  • ABC’s EM: Weight Loss posted strong year-to-year improvement in the hour, up by 19% in Total Viewers and by 22% in Adults 18-49 over original programming on the year-ago night.


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