via press release:
DIY NETWORK KICKS OFF SECOND ANNUAL “CRASH WEEK” WITH FIRST-EVER “ULTIMATE CRASH” SPECIAL ON JULY 3; THREE HOSTS ORCHESTRATING ONE MASSIVE HOME MAKEOVER
DIY Network Also Holds Its First SMS Watch & Win Sweepstakes
During Crash Week, July 4-8
NEW YORK, June 8, 2011 -- For the first time ever, DIY Network’s popular Crashers franchise joins forces for the biggest surprise home makeover yet. Premiering Sunday, July 3 at 8 p.m. ET, The Ultimate Crash: House, Bath, Yard features three of the network’s talented licensed contractors and hosts, Ahmed Hassan, Josh Temple and Matt Muenster, as they orchestrate a three-tiered home makeover for a California couple. The one-hour special kicks off the home improvement channel’s second annual Crash Week, July 4-8 (8 p.m. – 12 a.m. ET), featuring DIY Network’s experts as they set out across America in search of local residents and their homes to “crash” and “renovate” for new episodes of Yard Crashers, House Crashersand Bath Crashers.
In celebration of Crash Week, DIY Network is also offering viewers a chance to “Watch and Win” through a SMS sweepstakes to win a DIY Network prize pack. Every night during Crash Week, a secret code word, along with the text messaging number, will air on DIY Network throughout the 8-10 p.m. ET window. DIY Network will announce each night’s winner from 11 – 11:30 p.m. ET.
The Ultimate Crash: House, Bath, Yard special captures homeowners John Frizzell, a police officer, and his wife, Sarah, a seventh grade teacher, being ambushed by DIY Network’s expert hosts at their local home improvement store. DIY Network’s experts soon learn the couple’s Folsom, Calif., home is in desperate need of an update. The home, a short sale/foreclosure the Frizzells purchased nearly one year ago, wins the home improvement lottery with three massive makeovers completed in just three days:
- Outside, a boring, neglected yard becomes a relaxing Sierra mountain retreat. Hassan, a licensed landscape contractor and the host of Yard Crashers, updates the overall look of the space, creating a brand new spa and deck.
- An outdated kitchen gets an old-world Italian makeover with a very modern twist. Temple, a licensed contractor and the host of House Crashers, gives the heart of the Frizzells’ home a full facelift making it a more inviting dining space. The renovations include white-stacked stone adorned walls, a high-end wine fridge, reclaimed distressed hardwood floors, and a custom-designed table and bench seating.
- A boring, builder-grade master bathroom gets a sleek modern update. Muenster, a licensed contractor, designer and host of Bath Crashers,transforms their bathroom with Spa inspired sculptural tile, floating full-length mirrored vanities, and a waterproof TV viewable from both the glass tiled shower and unique freestanding tub.
This original one-hour special officially kicks-off DIY Network’s second annual Crash Week featuring new episodes of DIY Network’s popular seriesYard Crashers, House Crashers and Bath Crashers. Throughout the week, the three hosts surprise local residents in cities across the country including San Francisco, Sacramento, Atlanta, Seattle, Chicago, Minneapolis, Houston and Philadelphia, and take a simple renovation to an entirely new, and unsuspecting, level. For more information on DIY Network’s Crashers series, visit “Crashers Central” at www.diynetwork.com/crashers.
Members of the media may also obtain additional press materials, talent bios and show images by registering at DIY Network’s online media newsroom. Viewers can also become fans of DIY Network and interact with other home improvement enthusiasts and do-it-yourselfers throughFacebook and Twitter. DIY Network is available nationwide on DISH Network Ch. 111 and DIRECTV Ch. 230, and additional cable channel designations may be found by checking local listings and www.DIYNetwork.com/tv.
ABOUT DIY NETWORK
From the makers of HGTV and Food Network, DIY Network is the go-to destination for rip-up, knock-out home improvement television. DIY Network’s programs and experts answer the most sought-after questions and offer creative projects for do-it-yourself enthusiasts. One of the fastest growing networks and currently in more than 53 million homes, DIY Network’s programming covers a broad range of categories, including home improvement and landscaping. The network’s award-winning Web site, www.DIYNetwork.com, is a leader in the Nielsen Online Home and Garden category and features multiple resources, including thousands of do-it-yourself home improvement projects, expert advice, how-to videos and images, and user-friendly guides with step-by-step instructions.