2011 NBA Finals on ABC Scores the Top-Rated Game 5 Since ‘04 in Young Adults

Categories: Network TV Press Releases

Written By

June 10th, 2011

via press release:

ABC Overshadows Thursday’s Prime in Viewers and Young Adults with Coverage

Of the 2011 NBA Finals, Outdelivering its Combined Competition in Adults 18-49

Hitting its Best-Numbers this Year, ABC’s “JKL Game Night” Jumps Year to Year

And Continues to More than Double its 2010-11 Season Averages in Late-Night

Thursday’s No. 1 TV Show in Viewers and Key Adults, the NBA Finals on ABC Stand

As the Top-Rated Show of the Evening for 24 Consecutive Telecasts in Adults 18-49

The 2011 NBA Finals on ABC Scores the Top-Rated Game 5 Since ‘04 in Young Adults

On Average, the Dallas-Miami 2011 NBA Finals on ABC is Up Substantially Over

The Last Time the Two Teams Met in 2006, Generating 7-Year Highs for the Series

Thursday Night (8:00-11:00 p.m.)

With coverage of the 2011 NBA Finals Game 5 (Dallas-Miami), ABC towered over Thursday’s primetime, outdrawing its nearest competitor by 5.6 million viewers (12.9 million vs. 7.3 million - CBS) and beating its combined network competition on CBS, NBC, Fox and CW in Adults 18-49 (5.1/15 vs. 5.0/15).  The Net finished No. 1 for the 5th consecutive night with its coverage of the 2011 NBA Finals among young adults (AD18-34/AD18-49) and across all key Men demos (M18-34/M18-49/M25-54).

  • Building week to week in viewers and young adults, ABC tallied its biggest Thursday numbers in nearly 1 year – since 6/17/10 with Game 7 of the 2010 Lakers-Celtics NBA Finals.

“Jimmy Kimmel Live Game Night ” (Various Time Periods)

Airing around the NBA Finals in various time periods across the country, the “Jimmy Kimmel Live Game Night” special drew broad exposure for the ABC late-night program in primetime. On average, “JKL Game Night” once again more than doubled its late night ‘10-11 season averages in both Total Viewers (+124% - 3.8 million vs. 1.7 million) and Adults 18-49 (+160% - 1.3/5 vs. 0.5/3).


  • Posting the specials’ highest numbers yet this year, ABC’s “JKL Live Game Night 5” surged over its comparable year-ago telecast (2.7 million and 0.8/3 on 6/13/10) by big margins in Total Viewers (+41%) and Adults 18-49 (+63%).  In fact among Adults 18-49, “JKL Game Night” equaled its best-ever number in its 4 years on the air – debuting in 2008.


“2011 NBA Finals Game 5” (8:58 – 11:51 p.m. E.T.)

Featuring the Miami Heat at the Dallas Mavericks, ABC’s 2011 NBA Finals Game 5 soared over its primetime competition to finish as Thursday’s dominant No. 1 TV program in Total Viewers (18.3 million) and across each of the key Adult demographics:  A18-34 (7.7/25), A18-49 (7.4/22) and A25-54 (7.6/20).  In the advertiser-coveted Adult 18-49 demographic, The Finals on ABC have registered as the No. 1 TV program of the night for 24 telecasts in a row. Dallas held off Miami’s 4th quarter rally to win 112-103 and go up 3-2 in best-of-seven series.


  • Similar to Tuesday’s Game 4, the 2011 NBA Finals on ABC produced the series’ biggest Game 5 ratings since 2004 (Pistons-Lakers) in Adults 18-49 and Adults 18-34.  Furthermore in Adults 18-49, it was ABC’s 2nd-highest-ever non-series-clinching game in its 9 years of broadcasting The Finals.


  • Based on 5-game averages, the 2011 NBA Finals continues to outperform last year’s huge Lakers-Celtics match-up among in Adults 18-49 (6.6/19 vs. 6.5/19) and Adults 18-34 (6.8/22 vs. 6.6/21), posting 7-year highs for The Finals – since 2004.  Versus to the last time the same two teams met in The Finals in 2006, the 2011 Miami-Dallas NBA Finals is up substantially in Total Viewers (+29% - 16.1 million vs. 12.5 million) and Adults 18-49 (+29% - 6.6/19 vs. 5.1/16).

Source: The Nielsen Company (National, Live + Same Day Program Ratings), 6/9/11.


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