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Live+7 DVR Ratings: 'Modern Family' Finale Tops Absolute Gains In Season's Final Days

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June 13th, 2011


Our source for Live+7 DVR ratings includes only original, regular programs, excluding both repeats (which are unlikely to be heavily DVR viewed) and "specials". There were just 21 such programs in the complete data for the week, which is only about 1/4 of a full schedule of new broadcast episodes.

During the 36th (and partial final) week of the broadcast season (May 23-29),  Modern Family and Chaos topped our rankings for the week's DVR viewing added between the Live+Same Day period (as reported in all our other ratings posts) and the Live + 7 Day measurement periods.

Modern Family led all shows for adults 18-49 ratings added after airdate via DVR viewing, adding 2.0 adults 18-49 ratings points to its Live+Same Day adults 18-49 ratings.

With typical leader Fringe done for the season, a burn off episode of now cancelled Chaos led the % adults 18-49 ratings increase from DVR viewing, adding 50% to its Live+Same Day adults 18-49 ratings.

Modern Family also topped the absolute average viewership gained from DVR viewing, adding 4.203 million average viewers via DVR viewing between the Live+Same Day and Live + 7 day measurement periods.

Do the Live+7 ratings tell us anything about a show's renewal prospects we didn't already know from the Live+SD ratings?  No.  Click here to learn more.

To see the previous most DVR'd TV Shows lists click here.

Largest 18-49 Ratings Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 Modern Family-05/25 ABC 4.2 6.2 2.0 48%
2 Glee-05/24 FOX 4.5 6.1 1.6 36%
3 HOUSE-05/23 FOX 3.4 4.6 1.2 35%
4 VOICE-05/24 NBC 3.7 4.8 1.1 30%
5 SO YOU THINK CN DANCE-THU-05/26 FOX 3.3 4.2 0.9 27%
6 Cougar Town-05/25 ABC 1.9 2.7 0.8 42%
7 American Idol-WEDNESDAY-05/25 FOX 9.2 9.9 0.7 8%
8 MIDDLE, THE-05/25 ABC 2.1 2.7 0.6 29%
9 Chicago Code-05/23 FOX 2.0 2.6 0.6 30%
10 Criminal Minds: SUSPECT-05/25 CBS 1.8 2.4 0.6 33%
11 Happy Endings-WED 10:30PM-05/25 ABC 1.7 2.2 0.5 29%
12 BACHELORETTE, THE-05/23 ABC 2.8 3.3 0.5 18%
13 EVENT-05/23 NBC 1.6 2.1 0.5 31%
14 Biggest Loser 11-05/24 NBC 3.0 3.4 0.4 13%
15 LAW & ORDER:LA-05/23 NBC 1.3 1.7 0.4 31%
16 DANCING W/STARS RESULTS-05/24 ABC 4.6 4.9 0.3 7%
17 FRIDAY NIGHT LIGHTS-05/27 NBC 0.8 1.1 0.3 38%
18 Dancing with the Stars-05/23 ABC 4.7 5.0 0.3 6%
19 CRIMETIME SATURDAY-05/28 CBS 0.5 0.7 0.2 40%
20 CHAOS-05/28 CBS 0.4 0.6 0.2 50%
21 20/20-FRI-05/27 ABC 0.9 1.0 0.1 11%

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The 18-49 Demo Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 adults 18-49 ratings] had the largest absolute adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).

Largest 18-49 Demo Percentage Increase From DVR Viewing for Broadcast TV Shows:

Rank Programs Net 18-49 Live+SD (rating) 18-49 Live+7 (rating) Post Airdate 18-49 Rating Absolute Increase From DVR Viewing Post Airdate 18-49 Rating % Increase from DVR Viewing
1 CHAOS-05/28 CBS 0.4 0.6 0.2 50%
2 Modern Family-05/25 ABC 4.2 6.2 2.0 48%
3 Cougar Town-05/25 ABC 1.9 2.7 0.8 42%
4 CRIMETIME SATURDAY-05/28 CBS 0.5 0.7 0.2 40%
5 FRIDAY NIGHT LIGHTS-05/27 NBC 0.8 1.1 0.3 38%
6 Glee-05/24 FOX 4.5 6.1 1.6 36%
7 HOUSE-05/23 FOX 3.4 4.6 1.2 35%
8 Criminal Minds: SUSPECT-05/25 CBS 1.8 2.4 0.6 33%
9 EVENT-05/23 NBC 1.6 2.1 0.5 31%
10 LAW & ORDER:LA-05/23 NBC 1.3 1.7 0.4 31%
11 Chicago Code-05/23 FOX 2.0 2.6 0.6 30%
12 VOICE-05/24 NBC 3.7 4.8 1.1 30%
13 Happy Endings-WED 10:30PM-05/25 ABC 1.7 2.2 0.5 29%
14 MIDDLE, THE-05/25 ABC 2.1 2.7 0.6 29%
15 SO YOU THINK CN DANCE-THU-05/26 FOX 3.3 4.2 0.9 27%
16 BACHELORETTE, THE-05/23 ABC 2.8 3.3 0.5 18%
17 Biggest Loser 11-05/24 NBC 3.0 3.4 0.4 13%
18 20/20-FRI-05/27 ABC 0.9 1.0 0.1 11%
19 American Idol-WEDNESDAY-05/25 FOX 9.2 9.9 0.7 8%
20 DANCING W/STARS RESULTS-05/24 ABC 4.6 4.9 0.3 7%
21 Dancing with the Stars-05/23 ABC 4.7 5.0 0.3 6%

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The 18-49 Demo % Increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 18-49 ratings] had the largest percentage adults 18-49 ratings increase in viewing by DVR in their adults 18-49 Live+7 audience numbers from viewers watching shows after the airdate on their digital video recorders (DVRs).
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Largest Average Viewership Increase From DVR Viewing for Broadcast TV Shows:

Rank Program Net Viewership Live+SD (000) Viewership Live+7 (000) Post Airdate Absolute Viewership Increase From DVR Viewing (000) Post Airdate % Viewership Increase from DVR Viewing
1 MODERN FAMILY-05/25 ABC 10,313 14,516 4,203 41%
2 Glee-05/24 FOX 11,721 15,209 3,488 30%
3 HOUSE-05/23 FOX 9,108 11,695 2,587 28%
4 VOICE-05/24 NBC 8,217 10,427 2,210 27%
5 American Idol-WEDNESDAY-05/25 FOX 29,254 31,011 1,757 6%
6 SO YOU THINK CN DANCE-THU-05/26 FOX 9,455 11,196 1,741 18%
7 Criminal Minds: SUSPECT-05/25 CBS 7,236 8,860 1,624 22%
8 Chicago Code-05/23 FOX 7,105 8,650 1,545 22%
9 Cougar Town-05/25 ABC 4,961 6,344 1,383 28%
10 MIDDLE, THE-05/25 ABC 7,152 8,497 1,345 19%
11 EVENT-05/23 NBC 4,851 6,190 1,339 28%
12 LAW & ORDER:LA-05/23 NBC 5,914 7,039 1,125 19%
13 BACHELORETTE, THE-05/23 ABC 9,015 10,049 1,034 11%
14 DANCING W/STARS RESULTS-05/24 ABC 21,397 22,235 838 4%
15 Biggest Loser 11-05/24 NBC 7,861 8,694 833 11%
16 Happy Endings-WED 10:30PM-05/25 ABC 3,884 4,709 825 21%
17 Dancing with the Stars-05/23 ABC 22,798 23,567 769 3%
18 CHAOS-05/28 CBS 3,550 4,313 763 21%
19 CRIMETIME SATURDAY-05/28 CBS 3,817 4,571 754 20%
20 FRIDAY NIGHT LIGHTS-05/27 NBC 2,919 3,638 719 25%
21 20/20-FRI-05/27 ABC 3,535 3,886 351 10%

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The average viewership increase From DVR Viewing ranks which of the top broadcast shows [by Live+7 viewers] had the largest absolute increase in average viewership by DVR between the Live + Same Day and Live + 7 day ratings measurements.
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Definitions:

DVR (Time-shifted) Adults 18-49 Ratings – Program ratings for national sources are produced in three streams of data LiveLive+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs.

Live+Same Day(Live+SD) ratings include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing.

Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

DVR Ratings Increase Past Airdate - How many people watched the show on their DVRs within 7 days following the airdate

Until the 2009-2010 season, we used a show's LIVE program rating or viewership as the base upon which the LIVE+7 day DVR viewing was added. Now, the press seems to be standardizing around using LIVE+SAME DAY DVR viewing as the base for the calculations, so that's what we do now as well.

Nielsen TV Ratings Data:©2011 The Nielsen Company. All Rights Reserved.

 
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