via press release:
NICKELODEON’S “iPARTY WITH ” TV EVENT DRAWS 7.3 MILLION VIEWERS
Telecast Ranks as Number-One Entertainment Program in 2011 with Kids and Tweens
NEW YORK–June 13, 2011–Nickelodeon kicked off the summer with the hot TV event, “iParty with ” (Saturday, June 11, 2011, at 8p.m. ET/PT), which drew 7.3 million total viewers. The 90-minute original, which unites the casts of Nick’s mega-hit and ratings smash , has also taken the top spot, ranking as the number-one entertainment telecast of 2011 across all TV with kids 6-11 and tweens 9-14.
“iParty with ,” which guest starred Nick alum Kenan Thompson, posted huge triple-digit gains over last year’s like time period and averaged a 9.8/3.5 million K2-11 (+188%), 13.3/2.9 million K6-11 (+136%) and 13.7/2.9 million T9-14 (+234%). The primetime premiere also led its direct competitor in the same time period by huge triple and quadruple-digits, with total viewers and all kid and tween demos.
In “iParty with ,” Carly is dating a boy named Stephen who divides his time between parents living in Seattle and Los Angeles. Meanwhile, Tori is also spending time with her new boyfriend who, unbeknownst to her, is the very same boy Carly is dating! Elsewhere at Hollywood Arts, Andre is psyched because Kenan Thompson has offered to let him throw a small party in his awesome new house but the party spirals out of control when Rex tweets a mass invite. Back in Seattle, Carly suspects that Stephen is cheating on her after seeing a photo of him and Tori together and plans a trip to Los Angeles to catch him in the act. After convincing Tori that Stephen is cheating on both of them, Carly and Tori come together to plot their revenge at the party.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).