“The Secret Life of the American Teenager” Stands as Cable’s No. 1 Scripted Telecast for the Week Among Adults 18-49

Categories: Network TV Press Releases

Written By

June 14th, 2011

via press release:

ABC Family is the Week’s No. 1 Cable Network in Prime in Women 18-34

~Ranks No. 2 in Prime in Females 12-34 and No. 3 in Women 18-49

~Posts its Best Numbers in 10 Weeks in Women 18-34 and in 12 Weeks in Key 12-34s

 

“The Secret Life of the American Teenager” is Cable’s No. 1 Show in Key Women

~Stands as Cable’s No. 1 Scripted Telecast for the Week Among Adults 18-49

~Is the Series’ No. 2 Telecast Ever in Adults 18-34; Hits Season 3B Highs in Target Demos

~Ranks Among the Net’s Top 5 Telecasts Ever in Adults 18-34 and Women 18-34

 

Debut of “Switched At Birth” is Cable’s No. 2 Scripted Telecast in Target Women

~ No. 1 Original Series Launch Ever in Total Viewers and Target 18-34 and 18-49 Demos

~Marks ABC Family’s Fourth Consecutive Summer Launching One of Cable’s Biggest Hits

~ Posts Time Period Highs in Adults 18-34, Women 18-34 and Women 18-49

ABC Family

Featuring the launch of original series “Switched At Birth” and an all-new “The Secret Life of the American Teenager,” ABC Family ranked as cable’s No. 1 network in Prime in Women 18-34 (251,000), No. 2 in Females 12-34 (397,000) and No. 3 in Women 18-49 (426,000/2.8 rating). In addition, this was the network’s most-watched week in 10 weeks in Women 18-34, and in 12 weeks in Viewers 12-34 and Females 12-34 – since weeks of 3/28/11 and 3/14/11, respectively.

 

  • Monday’s all new “The Secret Life of the American Teenager” (8:00 – 9:00 p.m.) stood as the week’s No. 1 cable telecast in Women 18-34, Women 18-49 and Females 12-34, and cable’s No. 1 scripted telecast in Adults 18-49.

 

  • “Secret Life” hit season 3B highs in Total Viewers (3.6 million) and target measures, standing as the series’ No. 2 telecast of all time in Adults 18-34, and its most-watched in more than 2 years in Women 18-34 (since March 09), and overall stands among the network’s Top 5 telecasts ever in the key demos.

 

  • “Secret Life” was easily cable’s No. 1 program in its time period in Total Viewers and across all core 18-34, 18-49 and 12-34 demographics.

 

  • Marking the fourth consecutive summer launching one of cable’s biggest high-profile hits, ABC Family’s “Switched At Birth” (9:00 – 10:00 p.m.) became the network’s No 1 series debut of all time in Total Viewers (3.3 million), Adults 18-34 (1.0 million/1.5 rating), Women 18-34 (754,000/2.2 rating), Adults 18-49 (1.7 million/1.3 rating) and Women 18-49 (1.3 million/2.0 rating).

 

 

  • Switched At Birth” posted ABC Family’s best deliveries in the hour ever in Adults 18-34, Women 18-34 and Women 18-49, and second-best ever in Viewers 12-34 and Females 12-34.

 

Source: Nielsen Media Research (National Ratings, Live + Same Day. Week of 6/6-6/12/11; SLAT 3B: 3/28-6/6/11).

 

 
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