ABC Family’s “Switched at Birth” Bucks the Trend – Hits Series Highs in Week 2

Categories: Network TV Press Releases

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June 14th, 2011

via press release:

ABC Family’s “The Secret Life of the American Teenager” Posts Near Season Highs

~Ranks as Monday’s No. 1 TV Telecast in Women 18-34, Viewers 12-34 and Females 12-34

~Delivers its Second-Best Numbers of the Season in Key 18-34 and 18-49 Demos

ABC Family’s “Switched At Birth” Bucks the Trend – Hits Series Highs in Week 2

~Outperforms its Debut by Double-Digit Percentages in Target 18-34 and 12-34 Demos

~Retains an Impressive 100% Week to Week in Women 18-49 and 94% in Adults 18-49

~Sweeps its Time Period and is Monday’s No. 2 Scripted TV Show in Viewers 12-34 and Key Women

 

“The Secret Life of the American Teenager” (8:00-9:00 p.m.)

ABC Family’s critical darling, The Secret Life of the American Teenager, delivered its second-best ratings of the season in Adults 18-34 (1.3 million/2.0 rating), Women 18-34 (1.1 million/3.2 rating), Adults 18-49 (1.8 million/1.4 rating) and Women 18-49 (1.5 million/2.2 rating), behind last week’s episode, and third-best results in Total Viewers (3.1 million), Viewers 12-34 (2.0 million/2.1 rating) and Females 12-34 (1.6 million/3.5 rating).

  • Easily dominating its time period, “Secret Life” stood as Monday’s No. 1 TV telecast in Women 18-34, Viewers 12-34 and Females 12-34, and cable’s No. 1 telecast in Women 18-49 (No. 1 scripted TV telecast).

Switched At Birth” (9:00-10:00 p.m.)

On the heels of last week’s record-setting debut, ABC Family’s hit original series Switched At Birth delivered impressive gains in its second week, exceeding its launch by 20% in Adults 18-34 (1.2 million vs. 1.0 million), by 30% in Women 18-34 (979,000 vs. 754,000), by 13% in Viewers 12-34 (1.8 million vs. 1.6 million) and by 15% in Females 12-34 (1.5 million vs. 1.3 million). Also impressive, “Switched At Birthretained 100% of its premiere Women 18-49 audience week to week (1.3 million) and a considerable 94% in Adults 18-49 (1.6 million vs. 1.7 million).

  • Switched at Birth” ranked as Monday’s No. 2 scripted TV telecast in Women 18-34, Viewers 12-34 and Females 12-34, and cable’s No. 2 scripted telecast in Women 18-49 – behind “The Secret Life of the American Teenager.”

 

Source: Nielsen Media Research (National Ratings, 6/13/11, Live + SD).

 

 
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