ABC’s Unscripted Series Win Monday Night over NBC’s Stanley Cup Finals
via press note:
With The Bachelorette and Extreme Makeover: Weight Loss Edition, ABC led it nearest competition on Monday night by 1.2 million viewers (CBS)and by 16% among Adults 18-49 (NBC with the Stanley Cup Finals Game 6).
- Continuing its winning streaks on the evening, ABC registered as Monday’s most-watched television net for the 14th week in a row and ranked #1 in Adults 18-49 for the 10th consecutive week. The is delivering its longest Total Viewer winning streak on the evening in nearly 14 years – since a streak that ran from w/o 9/1/97 – w/o 12/22/97.
At 8pm, ABC’s The Bachelorette won its time slot for the 4th week running, topping its closest competitors in the 2-hour time period by 47% in Total Viewers (CBS) and by 26% in Adults 18-49 (NBC). Building its numbers from its first to second hour, from 9-10pm ABC’s The Bachelorette defeated Fox’s Master Chef by wide margins in viewers (+3.0 million) and Adults 18-49 (+20%).
- Monday’s #1 TV show in viewers and young adults, ABC’s The Bachelorette registered as the Monday’s most-watched show overall for the 3rd week running.
Up against the final hour of NBC’s Stanley Cup coverage, ABC’s Extreme Makeover: Weight Loss Edition ranked #1 10 o’clock hour for the 3rd week in a row across all key Women demographics (W18-34/W18-49/W25-54). The new ABC unscripted series continued to exhibit strong retention lead-in among Adults 18-34 (89%) and Adults 18-49 (83%), while building on The Bachelorette with key Men (M18-34/M18-49). Gaining audience throughout its broadcast, EM: Weight Loss increased by 5% in viewers and by 11% in young adults from its first half-hour to its second half-hour
- ABC’s EM: Weight Loss continued to improve its hour year to year, up by 9% in Total Viewers and by 5% in Adults 18-49 over original programming on the year-ago night.