via press release:
Rides Out the Season on a High Note
-- Season Finale is Highest Rated Episode of the Season --
-- Out-Delivers All Broadcast Networks Among Men for Second Consecutive Week --
June 7, 2011
(Silver Spring, Md.) The second hour of the two-part season finale of : resulted in stellar ratings for Discovery Channel on Monday, June 6. The telecast, Cadillac Build-off , earned a 2.34 HH / 1.87 P25-54 AA%, delivering 3.43 million viewers P2+, making it the #3 primetime program in all of television (excluding sports) among Men 18-49 ratings and delivery. It was also the highest rated episode among Persons 2+ since the series returned for a new season on April 25, 2011.
The episode out-delivered all broadcast programs for Monday 6/6/11 among Men 25-54 and Men 18-49 prime including:
ABC's The Bachelorette
NBC's Law & Order: LA
Additionally, the 10PM ET/PT special telecast of SWAMP BROTHERS, Three-legged Gator Race, earned a .96 HH/ .71 P25-54 AA%, delivering 1.31 million viewers P2+.
An all-new episode of SWAMP BROTHERS airs this Friday, June 10 at its regular 10PM ET/PT timeslot. For more information on either series please visit press.discovery.com.
Source: NHI. Live+SD AA(000).