Disney XD’s “Kickin’ It” Launches as the Network’s No. 1 Original Series Debut Ever in Total Viewers

Categories: Network TV Press Releases

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June 14th, 2011

via press release:

Disney XD’s “Kickin’ It” Launches as the Network’s No. 1 Original Series Debut Ever in Total Viewers, Kids 6-14 and Tweens 9-14

“I’m in the Band” Hits 5-Months Highs in Target Demos

“Kickin’ It” (8:30 – 9:00 p.m.)

In its debut, newest original series “Kickin’ It” launched as Disney’s XD’s No. 1 series premiere in its history (includes Toon Disney) among Total Viewers (873,000), Kids 6-14 (578,000) and Tweens 9-14 (393,000), and its No. 1 live-action series premiere of all time among Kids 6-11 (431,000).

 

  • “Kickin’ It” more than doubled year-ago time period levels (6/13/10) among Kids 6-14 (109% - 578,000 vs. 276,000) and Tweens 9-14 (127% - 393,000 vs. 173,000), nearly doubled among Total Viewers (97% - 873,000 vs. 443,000) and Kids 6-11 (97% - 431,000 vs. 219,000), and posted solid double-digit percent gains across its remaining target demos.

 

“I’m in the Band” (9:00 – 9:30 p.m.)

An all-new episode of “I’m in the Banddelivered the series’ best numbers in 5 months in Kids 6-14 (418,000), Boys 6-14 (235,000) and Kids 6-11 (311,000), exceeding year-ago time period levels by double- to triple-digit percentages across the board.

 

  • “I’m in the Band” more than doubled year-ago time period averages (6/13/10) among Tweens 9-14 (134% - 274,000 vs. 117,000) and Boys 9-14 (132% - 151,000 vs. 65,000), nearly doubled in Kids 6-14 (95% - 418,000 vs. 214,000), Boys 6-14 (99% - 235,000 vs. 118,000) and Boys 6-11 (97% - 173,000 vs. 88,000), and registered hefty double-digit percent increases across its remaining key measures.

 

Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for Kids age 6-14, hyper-targeting boys and their quest for discovery, accomplishment, sports, adventure and humor. Disney XD branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser supported network that reaches over 78 million households via its basic cable and satellite affiliates. Disney XD channels are in the UK, France, Spain, Denmark, Sweden, Norway, Poland, Greece, Turkey, Latin America, Japan, Germany, Austria, Switzerland and The Netherlands.

 

Source: NMR, final national U.S. ratings, 6/13/11, Live + Same Day.  Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-6/13/11).

 

 

 
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