The “CBS Evening News With Scott Pelley” Debuts Strong In Its First Week

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via press release:

THE “CBS EVENING NEWS WITH SCOTT PELLEY” DEBUTS STRONG IN ITS FIRST WEEK

The CBS EVENING NEWS WITH SCOTT PELLEY debut week showed strong gains in households and viewers.  Against the same week last year, the CBS broadcast increased in households (up +3%) and viewers (up +6%), according to Nielsen live plus same day ratings for the week ending June 10, 2011.

“We are extremely pleased with the quality of the broadcast and delighted with the increase in viewers who tuned in to see the ‘CBS Evening News with Scott Pelley,'” said Patricia Shevlin, Executive Producer of the broadcast.

Additionally, the CBS EVENING NEWS WITH SCOTT PELLEY was up a significant +9% year-to-year in Nielsen’s top ten American markets.

CBS EVENING NEWS WITH SCOTT PELLEY

National Ratings

June 6-10, 2011

Hhlds              Per2+              A25-54

CBS    3.8       8          5,743               1.3

Same Week Last Year (June 7-11, 2010)

Hhlds               Per2+               A25-54

CBS     3.7       8          5,440               1.3

% Difference vs. Same Week Last Year

Hhlds              Per2+              A25-54

CBS    +3%                +6%                n.c.

 

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