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TV Ratings: Rory, Miss USA Lead NBC to Sunday Ratings Win; Miss USA Up 57% From Last Year; Daytime Emmys Tumble

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June 20th, 2011

Scoreboard NBC FOX Uni ABC CBS
Adults 18-49: rating/Share 1.8/6 1.3/4 1.3/4 0.7/2 0.7/2
Adults 18-34: Rating/Share 1.5/5 1.5/6 1.4/5 0.4/2 0.3/1
Total Viewers (million) 6.567 2.810 3.184 3.882 5.364

Due to the nature of live sports programming the ratings for NBC (U.S. Open Golf final round overrun) are approximate and subject to more than the typical adjustments in the final numbers. See below for more information on these Fast Affiliate Ratings.

Led by the finish of the U.S. Open Golf Championship and the Miss USA Pageant, NBC easily won the night among adults 18-49 and also was tops with total viewers. Miss USA averaged a 2.2 adults 18-49 rating between 9-11p along with 7.2 million viewers and was up 57% in adults 18-49 versus last year's telecast (which notably aired between 7-9p), tied for the best 18-49 mark since 2005 and was the most-watched Miss USA since 2007.

American viewers did not hate Rory McIlroy, and Tiger was perhaps not quite as missed as some would've thought. NBC has to be pleased considering that there was no Tiger, Phil was out of contention and McIlroy had a huge lead. Comparisons to last years final round preliminaries when both Tiger and Phil were in contention are difficult since last year's coverage ran until about 9:30p ET and last night's coverage was over by 7:45 -- the tourney itself wrapped around 7:20p, but then there was the trophy presentation and wrapup. The preliminary  numbers last year from 7-9:30p were a 2.3 adults 18-49 rating. Last night's 7-7:30p portion averaged a 2.2 adults 18-49 rating.

The only other original programming on the night was the 38th Annual Daytime Emmy Awards which averaged a 0.8 adults 18-49 rating from 8-10p, down 27% from last year's telecast that ran from 9-11p.

Update: Those curious about the two-hour Falling Skies debut on TNT can find the numbers here.

Broadcast primetime ratings for Sunday, June 19, 2011:

Time Net Show 18-49 Rating/Sh Viewers (Millions)
7:00 NBC U.S. Open Final Round 2.2/9 9.01
ABC America's Funniest Home Videos (R) 1.0/4 4.72
CBS 60 Minutes 0.8/3 7.35
FOX American Dad (R) 0.8/3 1.73
7:30 NBC U.S. Open Overrun/Minute To Win It (R) 1.3/5 5.24
FOX Bob's Burgers (R) 0.7/3 1.59
8:00 FOX The Simpsons (R) 1.5/5 3.22
NBC America's Got Talent (R) 1.1/4 4.65
CBS Daytime Emmy Awards 0.8/3 5.26
ABC Extreme Makeover: Home Edition (R) 0.8/3 3.34
8:30 FOX Cleveland Show (R) 1.5/5 3.13
9:00 NBC Miss USA Pageant 2.0/6 6.61
FOX Family Guy (R) 1.8/5 3.81
CBS Daytime Emmy Awards 0.8/2 5.57
ABC Castle (R) 0.5/2 3.37
9:30 FOX American Dad (R) 1.6/4 3.39
10:00 NBC Miss USA Pageant 2.4/7 7.88
CBS The Good Wife (R) 0.5/1 3.28
ABC Body Of Proof (R) 0.6/2 4.10

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Definitions:

Fast Affiliate Ratings: These first national ratings, including demographics, are available at approximately 11 AM (ET) the day after telecast, and are released to subscribing customers daily. These data, from the National People Meter sample, are strictly time-period information, based on the normal broadcast network feed, and include all programming on the affiliated stations, sometimes including network programming, sometimes not. The figures may include stations that did not air the entire network feed, as well as local news breaks or cutaways for local coverage or other programming. Fast Affiliate ratings are not as useful for live programs and are likely to differ significantly from the final results, because the data reflect normal broadcast feed patterns. For example, with a World Series game, Fast Affiliate Ratings would include whatever aired from 8-11PM on affiliates in the Pacific Time Zone, following the live baseball game, but not game coverage that begins at 5PM PT. The same would be true of Presidential debates as well as live award shows and breaking news reports.

Rating: Estimated percentage of the universe of TV households (or other specified group) tuned to a program in the average minute. Ratings are expressed as a percent.

Share (of Audience): The percent of households (or persons) using television who are tuned to a specific program, station or network in a specific area at a specific time. (See also, Rating, which represents tuning or viewing as a percent of the entire population being measured.)

Time Shifted Viewing – Program ratings for national sources are produced in three streams of data – Live, Live+Same Day (Live+SD) and Live+7 Day. Time shifted figures account for incremental viewing that takes place with DVRs. Live+Same Day (Live+SD) include viewing during the same broadcast day as the original telecast, with a cut-off of 3:00AM local time when meters transmit daily viewing to Nielsen for processing. Live+7 Day ratings include incremental viewing that takes place during the 7 days following a telecast.

For more information see Numbers 101 and Numbers 102.

 
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