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History Edges Out USA in Weekly Primetime Adults 18-49 Ratings

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June 21st, 2011

Fueled by Pawn Stars, History narrowly bested USA in the primetime adults 18-49 race, though USA still led primetime in total viewers.  With USA adding to its summer scripted fare this week with the return of Burn Notice and the debut of Suits, look for USA to be back on top with adults 18-49 in primetime in next week's report.

Nickelodeon remained comfortably at the top of the total day average viewership rankings.

For the week's top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of June 13-19, 2011

NET Avg Viewers
USA 2,853
DSNY 2,696
HIST 2,379
TNT 2,362
FOXN 1,720
FAM 1,493
FX 1,461
TBSC 1,390
A&E 1,370
NAN 1,273
ADSM 1,263
HGTV 1,209
FOOD 1,176
TRU 1,086
DISC 1,154
TLC 1,139
ESPN 1,092
LIFE 1,088
HLN 1,059
SYFY 1,045
AMC 1,000
TVLD 929
BET 878
NKJR 810
CMDY 871

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Adults 18-49 Prime-time Average (Live+SD)

NET Avg Viewers
HIST 1,066
USA 1,022
TNT 974
TBSC 788
FX 770
FAM 712
DISC 623
A&E 616
TLC 591
DSNY 575
ADSM 571
CMDY 559
FOOD 536
TRU 511
BRAV 496
ESPN 438
BET 432
HGTV 430
NAN 428
AMC 423
EN 422
SYFY 414
MTV 411
VH1 405
LIFE 401

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Total Day Average Viewers (Live+SD)

NET Avg Viewers
NICK 2,347
DSNY 1,880
ADSM 1,387
NAN 1,351
USA 1,298
TNT 1,193
TOON 1,168
HIST 1,037
FOXN 969
FX 795
A&E 758
TBSC 757
FAM 725
TRU 684
HGTV 659
ESPN 642
NKJR 626
FOOD 641
HLN 634
LIFE 633
DISC 615
TVLD 595
AMC 589
SPK 569
TLC 550

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Nielsen TV Ratings: ©2011 The Nielsen Company. All Rights Reserved.

Cable Channel Abbreviations: NICK = Nickelodeon, NAN = Nick At Nite, TOON = Cartoon Network, ADSM = Adult Swim, TRU = truTV, LIFE = Lifetime, NKJR - Nick Jr., FAM = ABC Family, TVLD = TV Land, FOXN = Fox News, TBSC = TBS, DISC = Discovery

 
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