OWN: Oprah Winfrey Network Sees Third Consecutive Week of Double Digit Growth in Sunday Night Lineup

Categories: Network TV Press Releases

Written By

June 21st, 2011

via press release:
OWN: OPRAH WINFREY NETWORK POSTS THIRD CONSECUTIVE WEEK OF DOUBLE DIGIT GROWTH WITH SUNDAY NIGHT LINEUP

‘Finding Sarah’ Holds 100% of Premiere Week Audience

‘Ryan & Tatum: The O’Neals’ Posts Double Digit Time Period Growth In Total Viewers Versus Year Ago Deliveries
OWN: Oprah Winfrey Network Sunday primetime lineup posted its third consecutive week of double digit gains across all key demos versus year ago Discovery Health numbers, with the continued season of “Season 25: Oprah Behind the Scenes,” sophomore week of the new original series “Finding Sarah,” and the premiere of “Ryan & Tatum: The O’Neals.”

·        “Season 25: Oprah Behind the Scenes” (Sundays at 8 p.m. ET/PT) posted its twelfth consecutive week of growth in the key female demo versus year ago numbers (.39 W25-54, +95%).

·        The sophomore outing of “Finding Sarah” (Sunday, June 19 at 9 p.m. ET/PT), posted a .38 W25-54, +41% growth in the demo versus year ago numbers, retaining 100% of its premiere rating.

·        The premiere of “Ryan and Tatum: The O’Neals” on Father’s Day, Sunday June 19 at 10 p.m. ET/PT posted a .30 W25-54 (even versus year ago numbers) and posted double-digit growth in total viewers versus year ago (470,000 P2+, +46%).

·        June month-to-date OWN is posting double-digit growth in primetime versus year ago numbers (+10% W25-54).
Sunday, June 19

Prime
·        .32 W25-54/ .48 HH/ 421,000 P2+.
·        Growth vs. DHLTH benchmarks: +60% W25-54, +85% HH, +64% P2+ versus YAGO June ’10.

Season 25: Oprah Behind the Scenes (8 PM)
·        .39 W25-54/ .47 HH/ 412,000 P2+.
·        Growth vs. DHLTH benchmarks: +95% W25-54, +81% HH, +64% P2+ versus YAGO June ’10.

Finding Sarah: From Royalty to the Real World (9 PM)
·        .38 W25-54/ .55 HH/ 481,000 P2+.
·        Growth vs. DHLTH benchmarks: +41% W25-54, +90% HH, +64% P2+ versus YAGO June ’10.

Ryan & Tatum: The O’Neals (10 PM)
·        .30 W25-54/ .53 HH/ 470,000 P2+.
·        Growth vs. DHLTH benchmarks: even W25-54, +61% HH, +46% P2+ versus YAGO June ’10.
Week of Monday June 13 – Sunday, June 19

Prime
·        .21 W25-54, .30 HH, 272,000 P2+.
·        Growth versus year ago Discovery Health numbers: +5% W25-54, +15% HH, +6% P2+.

Total Day
·        .13 W25-54, .17 HH, 153,000 P2+.
·        Growth versus year ago Discovery Health numbers: +8% W25-54, even HH, +1% P2+.

June 2011
Prime
·        .22 W25-54, .31 HH, 282,000 P2+.
·        Growth versus year ago Discovery Health numbers: +10% W25-54, +15% HH, +7% P2+.

Year-to-Date 2011
Prime
·        .21 W25-54, .30 HH, 274,000 P2+.
·        Growth versus year ago Discovery Health numbers: +5% W25-54, +11% HH, +5% P2+.

Source: Nielsen Media Research
OWN ratings are coverage ratings.
*DHLTH represents Discovery Health

 
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