via ratings notes from Turner:
Thanks to a strong week of original series, TNT ranked as basic cable’s #1 network in total day delivery of adults 25-54.
Sunday night’s two-hour premiere of TNT’s Falling Skies staked its ground as cable’s #1 new series launch of the year, with more than 5.9 million viewers. The premiere is also ranked as basic cable’s top scripted program for the week among viewers, adults 18-49 (2.6 million) and adults 25-54 (3.2 million). In addition, Falling Skies ranked as the #1 program on all of television for Sunday in delivery of adults 25-54.
Last Tuesday, TNT’s bluesy, guitar-laced crime drama Memphis Beat drummed up more than 4 million viewers in Live + 3 delivery (3 million in Live + Same Day) for its second-season premiere. The premiere also scored 1.3 million adults 18-49 in Live + 3 delivery (940,000 L+SD) and 1.5 million adults 25-54 in Live + 3 (1.1 million L+SD).
The high-stakes drama HawthoRNe served up more than 3.3 million viewers in Live + 3 (2.6 million in Live + Same Day) with its third-season premiere Tuesday at 10 p.m. The show also garnered 1.3 million adults 18-49 in Live + 3 (1 million L+SD) and 1.4 million adults 25-54 (1.1 million L+SD).
TNT’s Franklin & Bash continued to build its audience with its third episode last Wednesday at 9 p.m. The episode averaged 3.7 million viewers in Live + 3 (2.9 million in Live + Same Day), up 5% over the prior week’s episode. The episode also averaged 1.5 million adults 18-49 (1.1 million L+SD) and 1.6 million adults 25-54 (1.2 million L+SD). Meanwhile, Live + 7 data for Franklin & Bash gives the June 1 series premiere a final tally of 3.9 million viewers, with 1.8 million adults 18-49 and adults 25-54.
Last Wednesday’s episode of the Peabody Award-winningwas watched by more than 2.2 million viewers in Live + 3 delivery (1.4 million in Live + Same Day), up 10% over the prior week. The episode also garnered 762,000 adults 18-49 (476,000 L+SD), up 9% over the prior week, and 1 million adults 25-54 (612,000 L+SD), up 15%. In Live + 7, the summer premiere of finished with 2.7 million viewers; 907,000 adults 18-49; and 1.3 million adults 25-54.
Leading into the Sunday night premiere of Falling Skies, TNT’s telecast of the blockbuster hit Transformers averaged an outstanding 3.1 million viewers and ranked as basic cable’s #1 movie for the week among adults 18-49 (1.7 million) and adults 25-54 (1.8 million).
Sunday afternoon coverage from Michigan of the TNT NASCAR Summer Series was watched by 4.9 million viewers. Through TNT’s first two races of the 2011 season, the network’s coverage is up 3% among households and 1% among viewers compared to 2010.
Adult Swim original series continue to score among targeted young adults—a new episode of the original series Childrens Hospital (Thursday, 12 a.m.) ranked #1 in its timeslot on basic cable among adults 18-34, adults 18-24 and all key male demos; while a new episode of the animated original series Aqua Unit Patrol Squad (Sunday, 11:45 p.m.) ranked #1 in its time period on basic cable among adults 18-34, 18-24 and men 18-24.
Earning solid delivery gains across the board, Adult Swim once again swept all young adult and male demos for the week, ranking #1 on basic cable for Total Day Delivery of adults 18-34 and 18-49, as well as men 18-34 and 18-49. Compared to the same week the previous year, adults 18-34 delivery (476,000) grew by 5%, men 18-34 delivery (299,000) grew by 13%, adults 18-49 delivery (720,000) grew by 14% and men 18-49 delivery (440,000) grew by 20%.
Adult Swim telecasts accounted for 22 of the top 50 telecasts of the week on basic cable among adults 18-34, and a remarkable 32 of the top 50 among men 18-34, both more than any other network.
Regularly winning Monday nights among all boys demos, Cartoon Network has now added key kids demos to its #1 TV destination claim for the night in early evening (7-9 p.m.). Armed with a solid line-up of original animated shows, Cartoon Network ranked #1 for the night among kids 2-11, kids 6-11, boys 2-11, boys 6-11 and boys 9-14. All demos scored remarkable double-digit gains compared to the same time period last year: kids 6-11 delivery (951,000) grew by 51%, kids 2-11 (1,346,000) by 68%, kids 9-14 (680,000) by 32%, boys 6-11 (692,000) by 45%, boys 2-11 (906,000) by 53% and boys 9-14 (507,000) by 23%.
Original animated comedy series punctuated Monday night—The Amazing World of Gumball (7:30 p.m.),
On Tuesday night, Cartoon Network again ranked #1 on all television (7-9 p.m.) among boys 2-11, 6-11 and 9-14, posting strong double and triple-digit gains across all kids and boys demos. The Looney Tunes Show (8 p.m.) stood out as the #1 ranked show in its timeslot on all television among boys 2-11, 6-11 and 9-14. Kids 6-11 delivery (847,000) grew by 25%, kids 2-11 delivery (1,087,000) grew by 7%, and kids 9-14 delivery (713,000) grew by 110%.
Across the entire third week of June ‘11, Cartoon Network’s weekly early evening (7-9 p.m.) and total day delivery performances earned mostly double-digit gains compared to the same time period last year across all kid demos. In early evening, average kids 6-11 delivery (604,000) increased by 27%, kids 2-11 delivery (810,000) increased by 21%, and kids 9-14 delivery (437,000) increased by 29%. In Total Day, kids 6-11 average delivery (443,000) grew by 16%, kids 2-11 delivery (628,000) grew by 12% and kids 9-14 delivery (314,000) grew by 8%.
Brand new episodes of Cartoon Network’s Wednesday night original live-action alternative series Dude, What Would Happen (8 p.m.) and
Last Wednesday’s 10 p.m. episode of Tyler Perry’s House of Payne ranked as basic cable’s #1 sitcom telecast for the week among adults 18-49. In addition, the 10 and 10:30 p.m. episodes averaged 2.2 million viewers.
TBS’s late-night hitaveraged 800,000 viewers in Live + Same Day viewing last week, up 2% over the prior week. The show also averaged 348,000 adults 18-34, up 6%, and 548,000 adults 18-49, up 3%, while garnering a median age of only 32.
truTV’s slate of original series led to a Top 10 finish among basic cable networks for the week in primetime delivery of men 18-49 (284,000). Bait Car (Monday 8:30 p.m.), (Tuesday 10:30 p.m.), (Wednesday 9 p.m.) and World’s Dumbest… (Thursday 9 p.m.) each ranked among cable’s Top 5 entertainment programs in their timeslots among key demos while also scoring outstanding time-period growth.