‘Secret Life,’ ‘Pretty Little Liars’ Lead ABC Family to Primetime Cable Win With Adults 18-34, Women 18-34

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via press release:

Ratings Highlights for June 13-19, 2011

Final National Ratings

ABC Family is the Week’s No. 1 Cable Network in Prime in Target 18-34’s

 

During the week of June 13, boasting 2011 weekly highs in key demos, ABC Family ranked No. 1 in Prime in Adults 18-34 and Women 18-34, marking its second  consecutive week at No. 1 Women 18-34. Moreover, ABC Family ranked No. 2 in Women 18-49 and No. 6 in Total Viewers, the network’s best competitive showing this year.

 

The Secret Life of the American Teenager was the week’s No. 1 cable telecast in Women 18-34 and Women 18-49, while Pretty Little Liars was the week’s No. 1 cable telecast in Viewers 12-34 and Females 12-34. Switched at Birth climbed by impressive double-digit percent margins over its week-ago series launch, including by 20% in Adults 18-34, ranking No. 3 for the week in key women, behind Secret Life and Pretty Little Liars. In addition, The Nine Lives of Chloe King was among cable’s Top 5 telecasts in target measures.  More details below:

ABC Family

Boasting the week’s Top 2 cable telecasts with “The Secret Life of the American Teenager” and “Pretty Little Liars,” and the Top 3 scripted cable telecasts with “Switched at Birth” in the mix, ABC Family ranked as cable’s No. 1 network in Prime in Women 18-34 (295,000) for the second consecutive week, and edged past TBS to rank No. 1 this week in Adults 18-34 (436,000). In addition, ABC Family ranked No. 2 in Women 18-49 (474,000) and No. 6 in Total Viewers (1.5 million), its highest competitive weekly rank of 2011 to date.

 

Powered by an ever-expanding slate of hit original series, this week stood as ABC Family’s most-watched week of 2011 to date in Adults 18-34, Women 18-34, Viewers 12-34 and Females 12-34.

 

  • Monday’s all new “The Secret Life of the American Teenager” (8:00 – 9:00 p.m.) stood as the week’s No. 1 cable telecast in Women 18-34 and Women 18-49, and placed No. 2 in Females 12-34 (1.6 million/3.5 rating), behind only “Pretty Little Liars.”

 

  • Monday’s original “Pretty Little Liars” (9:00 – 10:00 p.m.) ranked as the week’s No. 1 cable telecast in Viewers 12-34 (2.5 million/2.6 rating) and Females 12-34 (2.1 million/4.5 rating), and was the No. 2 scripted cable telecast in Women 18-34 (995,000/2.9 rating) and Women 18-49 (1.4 million/2.1 rating).

 

  • In its second week, “Switched at Birthhit a series high in key demos and delivered impressive gains over its debut, jumping by 20% in Adults 18-34 (1.2 million vs. 1.0 million), by 30% in Women 18-34 (979,000 vs. 754,000), by 13% in Viewers 12-34 (1.8 million vs. 1.6 million) and by 15% in Females 12-34 (1.5 million vs. 1.3 million).

 

  • “Switched at Birth” ranked as cable’s No. 3 scripted telecast in Women 18-34 (979,000/2.9 rating), Women 18-49 (1.3 million/2.0 rating) and Females 12-34 (1.5 million/3.3 rating), behind only “Pretty Little Liars” and “The Secret Life of the American Teenager.”

 

  • The launch of “The Nine Lives of Chloe Kingstood as the week’s No. 4 scripted cable telecast in Females 12-34 (1.1 million/2.2 rating) and was cable’s No. 3 scripted telecast in Female Teens (623,000/5.2 rating).

 

Source: Nielsen Media Research (National Ratings, Live + Same Day. Week of 6/13-6/19/11; 2011 to date: 12/27/10-6/19/11.

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