Fox’s ‘MasterChef’ Gets the Magazine Treatment
via press release:
Taste of Home, Shine Group and Reveille to Launch MasterChef Magazine
Hit FOX Show Heats Up Newsstands through Partnership with World’s #1 Cooking Magazine
MILWAUKEE, June 22, 2011 — To promote the second season of FOX’s hit series MasterChef, Taste of Home has partnered with the international hit show’s producers Shine Group and Reveille to launch an exclusive MasterChef magazine. The special edition bookazine will be published the first week of July by Taste of Home, the #1 cooking magazine in the world, and distributed in major grocery and mass retail stores nationwide. The second season of MasterChef airs Monday and Tuesday nights on FOX. This marks Taste of Home’s first licensing deal with a major television partner.
At 147 pages, the MasterChef bookazine includes more than 60 recipes that are featured on the show. Also included are exclusive interviews with MasterChef judges Gordon Ramsay, Joe Bastianich and Graham Elliot along with insight from the women who hold the key to their culinary prowess, their mothers! MasterChef Season 1 winner Whitney Miller will share her favorite recipes and her new book, “Modern Hospitality with Southern Charm” along with memorable contestants featured in Season 1 and Season 2, with a special feature highlighting Season 2’s 18 finalists.
“It was an easy and logical decision to partner with Taste of Home,” stated Chad Bennett, Reveille’s Vice President of Brand Development and Production. “There is a natural alignment with MasterChef and the content in Taste of Home, as both cater to the amateur chef at home. With more than 3 million subscribers to the print magazine and 3.6 million monthly unique visitors to TasteofHome.com, this presents an amazing opportunity to promote Season 2 of MasterChef.”
“The MasterChef contestant is very much aligned with our audience,” states Catherine Cassidy, Editor-in-Chief of Taste of Home. “We celebrate the home cook in every issue of Taste of Home and online at tasteofhome.com everyday, receiving more than 90,000 recipe submissions every year from our readers. We embrace this partnership with MasterChef to give an additional platform to the amateur chef and believe that this will be the first of many licensing deals with Reveille.”
Around the world, MasterChef is one of the leading television reality series that searches for the best amateur cooks. First produced in the UK in 1990 and then reinvented by Shine TV in 2005, today the show has tapped into a global appetite, being produced in over 20 countries and creating the MasterChef brand as an extension of the television series.
Reveille is part of the Shine Group, one of the world’s foremost multinational entertainment and drama companies. A leading production studio focused on exploiting worldwide intellectual property rights in scripted and unscripted television and digital entertainment, Reveille is also a world leader in creating integrated marketing opportunities for advertisers. Reveille is known for popular and award-winning hit series including MasterChef, The Biggest Loser, The Office, The Buried Life, Ugly Betty, The Tudors, Tabatha’s Salon Takeover, Shear Genius and Parental Control. Reveille has partnerships with both Microsoft and Yahoo! to develop original online series for brands. Web series include Fit to Boom for Subway, It’s Everybody’s Business with Jack and Suzy Welch for Microsoft, Who Knew? for Toyota and Real Life Makeover for Walmart. Recent television series include Paula Abdul’s Live to Dance on CBS. Through its distribution arm, Shine International, Reveille distributes its extensive library of programming to more than 150 countries.
About Taste of Home
Taste of Home is the leading multi-platform producer of information on food, cooking and entertaining, serving home cooks engaging media that capture the joy and comfort received from food made with love. Taste of Home publishes three magazines (the flagship Taste of Home—America’s largest food and entertaining magazine, with a circulation of 3.2 million—Healthy Cooking and Simple & Delicious); top-selling bookazines; newsstand specials; and popular cookbooks. Tasteofhome.com is a top destination for engaging audiences with kitchen-tested recipes, how-to techniques, cooking videos and lively community forums. Taste of Home is part of the Lifestyle Communities group within RDA (The Reader’s Digest Association, Inc.). Learn more at tasteofhome.com. Like us on Facebook and follow us on Twitter.