Univision Delivers Historic Ratings with CONCACAF Gold Cup Semifinal Reaching 10.9 Million viewers

Categories: Network TV Press Releases,TV Sports Ratings & News

Written By

June 24th, 2011

Note: 10.9 million viewers watched at least part of the telecast, the match averaged 7.1 million viewers.

via press release:

Univision DELIVERS HISTORIC RATINGS WITH CONCACAF Gold Cup SEMIFinal REACHING 10.9 MILLION VIEWERS

Mexico vs. Honduras Match Smashes Records as the Top Primetime Sports Telecast Ever on Univision and Third Behind 2010 World Cup Matches

June 22 Match also Ranks as #1 Program of the Entire Day in Several Local Markets and in Los Angeles Ranks as the #1 Program Thus Far in June Among Key Demos

UnivisionDeportes.com’s Free Live Streaming Delivers over 119,000 Unique Media Players for Wednesday night


MIAMI, FLJUNE 24, 2011 – Univision Communications Inc., the leading media company serving Hispanic America, today announced that its exclusive coverage of Wednesday night’s Mexico vs. Honduras match – part of the 2011 CONCACAF Copa Oro (Gold Cup) – has broken records as the top primetime sports telecast ever on Univision and third in the history of the network behind the 2010 World Cup final game and the 2010 Mexico vs. Argentina World Cup match. The Mexico vs. Honduras game was the #1 program of the night ahead of every other primetime telecast, regardless of language, among Persons 12-34, Adults 18-34, Men 18-34, Men 18-49. While 10.9 million viewers tuned in to all or part of Mexico’s win, Univision scored another goal over its English-language competition as the most watched primetime network, regardless of language, among Men 18-34 – more than ABC, CBS and FOX combined.

 

On Univision local stations, the Mexico vs. Honduras match was the #1 broadcast program of the entire day, regardless of language, in several markets. In Los Angeles, it ranked as the #1 program thus far in June and had higher viewership than every NBA Finals game among Adults 2+, Adults 18-49, Men 18-49, Adults 18-34 and Men 18-34. The game also scored as the #1 broadcast program of the entire week, from June 16 to June 22, in several local markets among key demos.

 

In Los Angeles and Houston, the Univision local station had three times the combined viewership of the ABC, CBS, FOX and NBC stations among Men 18-49 and Adults 18-34. And among Men 18-34, Univision local stations had more than twice the combined viewership of the ABC, CBS, FOX and NBC stations in New York, Miami and Dallas; and more the three times the combined viewership in Los Angeles, Houston and San Francisco.

 

In addition, Univision’s broadcast of the match between USA and Panama earlier in the night broke records as the most watched non-Mexico Copa Oro match ever on the network, averaging 3.2 million viewers. On Univision local stations, coverage of the USA vs. Panama match was the #1 broadcast program during the time period in several markets.

 

In conjunction to live coverage across the Univision, TeleFutura and Galavisión Networks, Univision is also offering free streaming of all Copa Oro matches online at www.UnivisionDeportes.com, where the Mexico vs. Honduras and USA vs. Panama semifinal matches resulted in over 119,000 unique media players, according to MRC audited Univision Online Metrics. For complete schedule of matches, visit: http://futbol.univision.com/horarios-por-tv/.

 

The Copa Oro tournament comes to an end this Saturday, June 25 live from the Rose Bowl in Pasadena, Calif. Airing on Univision Network, the final match of Copa Oro begins with the hour-long pre-game special “Antesala a la Copa Oro” (Prelude to the Gold Cup) airing at 8:00 p.m. ET/ 7:00 p.m. CT/ 5:00 p.m. PT. With Univision’s renowned group of announcers and commentators, the final match airs live at 9:00 p.m. ET/ 8:00 p.m. CT/ 6:00 p.m. PT, followed by an hour-long post-game special where sportscaster Fernando Fiore will host the closing ceremonies and trophy presentation live from the field.

 

The Copa Oro is the biennial tournament and premiere national team event for CONCACAF, the confederation comprised of North America, Central America and the Caribbean.

 

ADDITIONAL NATIONAL HIGHLIGHTS:

 

Univision’s broadcast of Wednesday night’s Copa Oro match between Mexico and Honduras (9:54 p.m. to 12:43 a.m. ET) averaged:

 

  • 7.1 Million Persons 2+ (7,115,000)
  • 3.2 Million Persons 12-34 (3,245,000)
    • #1 program of the night ahead of every other primetime telecasts regardless of language
  • 2.7 Million Adults 18-34 (2,698,000)
    • #1 program of the night ahead of every other primetime telecasts regardless of language
  • 1.6 Million Men 18-34 (1,610,000)
    • #1 program of the night ahead of every other primetime telecasts regardless of language
  • 2.7 Million Men 18-49 (2,699,000)
    • #1 program of the night ahead of every other primetime telecasts regardless of language
  • 4.5 Million Adults 18-49 (4,523,000)

 

Source: The Nielsen Company, NPM; Live + SD 6/22 /11, Reach based on Nielsen Fast Cume 6/22/11.

 

Univision’s broadcast of Wednesday night’s Copa Oro match between USA and Panama (6:54 p.m. to 9:03 p.m. ET) averaged:

  • 3.2 Million Persons 2+ (3,242,000)
  • 1.3 Million Adults 12-34 (1,322,000)
  • 1 Million Adults 18-34  (1,087,000)
  • 2 Million Adults 18-49 (1,954,000)
  • 1 Million Men 18-49 (1,163,000)
  • 646,000 Men 18-34

 

Source: The Nielsen Company, NPM; Live + SD 6/22/11, NHPM, Live 7/24/05.

 

On the night, Univision was the second most-watched primetime network, regardless of language, among key demos:

 

  • Persons 12-34 (1,592,000)
    • More than ABC and CBS combined
  • Adults 18-49 (3,024,000)
  • Adults 18-34 (1,368,000)
    • More than ABC and CBS combined
  • Men 18-49 (1,556,000)
    • More than ABC and FOX combined

 

Source: The Nielsen Company, NPM; Live + SD, 6/22/11

 

With another strong week, the 2011 Copa Oro semifinals continues to outpace 2009 Copa Oro, currently by:

 

  • +36% Persons 2+ (2,019,000)
  • +37% Persons 12-34 (847,000)
  • +35%  Adults 18-34 (723,000)
  • +37%  Adults 18-49 (1,291,000)
  • +38%  Men 18-34 (482,000)
  • +38%  Men 18-49 (850,000)

 

Source: The Nielsen Company, NPM; Live + SD data; Gold Cup 2011 first 24 matches (6/5/11-6/22/11) vs. first 24 matches Gold Cup 2009 (7/3-7/23/2009).

 

LOCAL HIGHLIGHTS:

 

The Copa Oro match between Mexico and Honduras on Univision stations was the #1 broadcast program of the entire week (June 16 to June 22, 6:00 a.m. to 2:00 a.m.) in the following markets:

 

  • Among Persons 2+ in Los Angeles, Houston and Dallas
  • Among Adults 18-49 and Adults 18-34 in Los Angeles, New York, Houston, Dallas, Phoenix and San Francisco
  • Among Men 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix and San Francisco
  • Among Men 18-34 in Los Angeles, New York, Houston, Dallas, Chicago and Phoenix

 

Regardless of language, Univision’s coverage of the Copa Oro match between Mexico and Honduras was the #1 broadcast program during the time period in the following markets:

 

  • Among Persons 2+ in Los Angeles, New York, Miami, Houston, Dallas, San Francisco and Sacramento (tie)
  • Among Adults 18-49, Men 18-49, Adults 18-34 and Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento

 

The Copa Oro match between Mexico and Honduras on Univision stations was the #1 broadcast program of the entire day (6:00 a.m. to 2:00 a.m.) in the following markets:

 

  • Among Persons 2+ in Los Angeles, Houston and Dallas
  • Among Adults 18-49, Men 18-49 and Men 18-34  in Los Angeles, New York, Miami (tie Men 18-34), Houston, Dallas, Chicago (tie Adults 18-49), Phoenix and San Francisco
  • Among Adults 18-34 in Los Angeles, New York, Houston, Dallas, Chicago, Phoenix and San Francisco

 

During Univision’s coverage of the Copa Oro match between Mexico and Honduras, Univision local stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in the following markets:

 

  • Among Persons 2+ in Los Angeles and Houston
  • Among Adults 18-49 in Los Angeles, Houston and Dallas
  • Among Men 18-49 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, San Francisco and Sacramento
  • Among Adults 18-34 Los Angeles, New York, Miami, Houston, Dallas and San Francisco
  • Among Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix and San Francisco

 

Regardless of language, Univision’s coverage of the Copa Oro match between USA and Panama was the #1 broadcast program during the time period in the following markets:

 

  • Among Persons 2+ in Los Angeles, Houston, Dallas (tie), Phoenix, San Francisco and Sacramento
  • Among Adults 18-49, Men 18-49, Adults 18-34 and  Men 18-34 in Los Angeles, New York, Miami, Houston, Dallas, Phoenix, San Francisco and Sacramento

 

During Univision’s coverage of the Copa Oro match between USA and Panama, Univision stations had higher viewership than the ABC, CBS, NBC and FOX stations combined in the following markets:

 

  • Among Persons 2+ in Los Angeles
  • Among Adults 18-49 in Los Angeles and San Francisco
  • Among Men 18-49 and Adults 18-34 in Los Angeles, Miami, Houston and San Francisco
  • Among Men 18-34 in Los Angeles, Miami, Houston, Dallas, Phoenix and San Francisco

 

Source: The Nielsen Company, NSI final ratings (6/1/11-6/22/11), live game across time zones. Live+SD.

 
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