Huge DVR Lift for Season Premiere of "Covert Affairs" and Big Lift for "White Collar" Premiere, Too

Categories: Cable TV,Network TV Press Releases

Written By

June 27th, 2011

The season premieres of White Collar and Covert Affairs both saw big Live+7 lift with the extra days of DVR viewing added in. White Collar rose from a 1.2 adults 18-49 rating to a 1.8 adults 18-49 rating (2.314 million adults 18-4) and Covert Affairs rose from 1.2 adults 18-49 rating all the way up to a 2.1 rating (2.72 million adults 18-49).  Here's more details via USA Network:

 

SEASON PREMIERES OF White Collar & Covert Affairs HAVE DRAMATIC L7 LIFTS

For the week of June 6, which includes the season premieres of White Collar and Covert Affairs

    • COVERT AFFAIRS had record-breaking lifts that ended up at +64%/+69% in the demos on L7, which brought the show to 2.7M P18-49 / 3.1M P25-54.
    • The Live+7 lifts for the White Collar premiere were very strong at +45%, bringing the show to 2.3M P18-49 / 2.5M P25-54.

 

White Collar - 6/7

  • P18-49: +47% going from 1576 to 2314
  • P25-54: +45% from 1728 to 2502
  • P18-34: +44% from 697 to 1007
  • P2+: +41% from 3900 to 5506

 

Covert Affairs - 6/7

  • P18-49: +69% going from 1609 to 2720
  • P25-54: +64% from 1894 to 3105
  • P18-34: +72% from 623 to 1074
  • P2+: +49% from 4555 to 6809
 
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