Investigation Discovery Continues Record-Breaking Audience Growth in June and Second Quarter
via press release:
ID CONTINUES RECORD-BREAKING AUDIENCE GROWTH IN
JUNE AND SECOND QUARTER
Maintaining its title as America’s fastest growing network, Investigation Discovery concluded June and 2Q11 with incredible double-digit delivery gains in all key demographics.
Driven by premieres of original programming including On the Case with Paula Zahn, Disappeared and True Crime with Aphrodite Jones as well as very successful launches of new series like Behind Mansion Walls and Devil You Know, ID has achieved 41 consecutive months of year-over-year prime gains for HH delivery and 26 consecutive months of year-over-year prime gains for P2+, P25-54 and W25-54 delivery.
ID’s chart-topping growth for June, 2Q and year-to-date audience delivery includes:
June ’11 vs. June ’10: Primetime Delivery
P2+ +78% (537k vs. 302k)
HH +79% (443k vs. 248k)
P25-54 +82% (251k vs. 138k)
W25-54 +90% (167k vs. 88k)
P18-49 +87% (200k vs. 107k)
W18-49 +100% (136k vs. 68k)
2Q11 vs. 2Q10: Primetime Delivery
P2+ +70% (508k vs. 298k)
HH +71% (423k vs. 247k)
P25-54 +67% (232k vs. 139k)
W25-54 +64% (149k vs. 91k)
P18-49 +66% (184k vs. 111k)
W18-49 +66% (121k vs. 73k)
2011 YTD vs. 2010 YTD: Primetime Delivery
P2+ +63% (533k vs. 326k)
HH +66% (439k vs. 265k)
P25-54 +56% (250k vs. 160k)
W25-54 +55% (155k vs. 100k)
P18-49 +57% (201k vs. 128k)
W18-49 +56% (125k vs. 80k)
ID also maintained the #1 spot for distribution growth in television, adding almost 8 million subscribers in 2011 alone and ending 2Q in more than 77 million homes.
Year to date, ID ranks #27 in prime for W25-54, beating Hallmark (#30), Oxygen (#32), TRAV (#32) and WE (#36) and #30 for P25-54, beating LMN (#32), NGC (#36), Hallmark (#37), Oxygen (#38) and WE (#40).
Source: The Nielsen Company, NHI Calendar, 12/27/10-6/26/11, Prime M-Su 8p-11p, L+SD data, P/W25-54 delivery, Time Period Based Dayparts, excluding any networks that did not air in the entire daypart or time period.