OWN: Oprah Winfrey Network Post June Growth

Categories: Network TV Press Releases

Written By

June 28th, 2011

via press release:

OWN: OPRAH WINFREY NETWORK POSTS JUNE GROWTH IN PRIME AND TOTAL DAY AND MARKS FOURTH CONSECUTIVE WEEK OF GAINS IN PRIMETIME VERSUS YEAR AGO

SUNDAY NIGHT LINEUP POSTS FOURTH CONSECUTIVE WEEK OF GROWTH

‘RYAN & TATUM: THE O’NEALS’ BUILDS FROM PREMIERE WEEK IN KEY DEMO


OWN: Oprah Winfrey Network posts June growth in primetime and total day across all key demos, and the fourth consecutive week of primetime growth in women 25-54. Additionally, the Sunday night primetime lineup posted its fourth consecutive week of double digit gains across all key demos versus year ago Discovery Health numbers with original series “Season 25: Oprah Behind the Scenes,” “Finding Sarah” and the second episode of “Ryan & Tatum: The O’Neals.”

·        June 2011 posts growth across the key demos in both primetime and total day versus year ago numbers (Primetime +10% W25-54, +15 HH, +8% P2+ and Total Day +8% W25-54, +6% HH, +3% P2+).

·        Fourth consecutive week of primetime growth in the key demo versus year ago numbers (+10% W25-54).

·        Sunday night lineup posts fourth consecutive week of double digit growth across all key demos versus year ago numbers (+50% W25-54, +58% HH, +38% P2+).

·        “Season 25: Oprah Behind the Scenes” (Sundays at 8 p.m. ET/PT) posted its thirteenth consecutive week of growth in the key female demo versus year ago numbers (.36 W25-54, +80%).

·        “Finding Sarah” (Sundays at 9 p.m. ET/PT), posted a .30 W25-54, +11% growth in the demo versus year ago numbers.

·        “Ryan and Tatum: The O’Neals” (Sundays at 10 p.m. ET/PT) posted a .31 W25-54, growing the time period +3% W25-54 versus its premiere episode last week.

June 2011
Prime
·        .22 W25-54, .30 HH, 276,000 P2+.
·        Growth versus year ago Discovery Health numbers: +10% W25-54, +15% HH, +8% P2+.

Total Day
·        .13 W25-54, .18 HH, 156,000 P2+.
·        Growth versus year ago Discovery Health numbers: +8% W25-54, +6% HH, +3% P2+.
Sunday, June 26
Prime
·        .30 W25-54/ .41 HH/ 353,000 P2+.
·        Growth vs. DHLTH benchmarks: +50% W25-54, +58% HH, +38% P2+ versus YAGO June ’10.

Season 25: Oprah Behind the Scenes (8 PM)
·        .36 W25-54/ .44 HH/ 398,000 P2+.
·        Growth vs. DHLTH benchmarks: +80% W25-54, +69% HH, +59% P2+ versus YAGO June ’10.

Finding Sarah: From Royalty to the Real World (9 PM)
·        .30 W25-54/ .45 HH/ 383,000 P2+.
·        Growth vs. DHLTH benchmarks: +11% W25-54, +55% HH, +68% P2+ versus YAGO June ’10.

Ryan & Tatum: The O’Neals (10 PM)
·        .31 W25-54/ .39 HH/ 349,000 P2+.
·        Growth vs. DHLTH benchmarks: +3% W25-54, +18% HH, +8% P2+ versus YAGO June ’10.

Year-to-Date 2011
Prime
·        .21 W25-54, .30 HH, 273,000 P2+.
·        Growth versus year ago Discovery Health numbers: +5% W25-54, +11% HH, +5% P2+.

Source: Nielsen Media Research
OWN ratings are coverage ratings.
*DHLTH represents Discovery Health

OWN: Oprah Winfrey Network debuted on January 1, 2011 at 12 p.m. ET/PT, and is currently available in approximately 67% of homes in the United States and 80% of cable homes.

 
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