The Hub's New Summer Schedule Powers Network to Best-Ever Monthly Ratings Among Kids 6-11

Categories: Network TV Press Releases

Written By

June 28th, 2011

via press release:

THE HUB TV NETWORK’S NEW SUMMER SCHEDULE
POWERS NETWORK TO BEST-EVER MONTHLY RATINGS
AMONG TARGET DEMOGRAPHIC OF KIDS 6-11

Saturday Lineup Continues to Grow Audience Across Demographics;
Highlights Include Saturday Morning “Crack-Up” Block, Saturday Prime Block;
“Family Game Night” Continues Momentum with Triple-Digit Gains


Los Angeles – A new summer programming lineup, and continued strong weekly ratings performances for the week of June 20-26 drove The Hub TV Network, a destination for kids and their families, to its best-ever monthly ratings (May 30-June 26) among its key target demographic of kids 6-11 in Kid Total Day.  The network also delivered its best-ever weekly performance among that target demographic for the week (June 20-26) in Kid Total Day.

Powering the network’s record viewing were the strong performances of its Saturday programming, in particular, its “Crack Up” block of Saturday morning programming (6-10A ET) and its Saturday prime time (7-9P ET) block of original series.

The “Crack Up” program block includes the original series “Twisted Whiskers,” “Strawberry Shortcake,” ”My Little Pony Friendship is Magic,” and “Pound Puppies.”

The Hub’s strong Saturday prime time block of original programming includes “Transformers Prime,” “G.I. Joe Renegades,” “Dan Vs.” and “R.L. Stine’s The Haunting Hour: The Series.”

The Hub also delivered strong week-to-week ratings increases across virtually all key demographics, led by triple digit increases for the network’s popular original series “Family Game Night” (Fridays, 7-8P ET)

Monthly Highlights (5/30/11-6/26/11)

Daypart Performance (all times ET):

  • In June, The Hub earned its best Kid Total Day (Monday-Thursday 6A-8P/Friday-Sunday 6A-11P) monthly average ever among Kids 6-11 (25,000).
  • In Kid Total Day (Monday-Thursday 6A-8P/Friday-Sunday 6A-11P), The Hub earned widespread month-to-month increases in virtually all key demographics, including Kids 2-11 (+27%, 42,000), Kids 6-11 (+25%, 25,000), Women 18-49 (+18%, 13,000), Adults 18-49 (+18%, 26,000), Persons 2+ (+22%, 83,000) and Households (+19%, 57,000).

Programming Highlights (all times ET):

  • The Hub’s Saturday morning "Crack Up" block of programming (6A-10A) block delivered the highest monthly ratings ever in this daypart with Kids 2-11 (68,000), Kids 6-11 (33,000), Persons 2+ (104,000) and Households (71,000).
  • Saturday's "Crack Up" block (6 -10 a.m. ET) saw monthly delivery gains with Kids 2-11 (+106%, 68,000), Kids 6-11 (+50%, 33,000), Women 18-49 (+8%, 14,000), Persons 2+ (+35%, 104,000) and Households (+37%, 71,000).
  • This entire Saturday lineup (6A-5P) was up month-to-month with Kids 2-11 (+37%, 56,000), Kids 6-11 (+23%, 32,000), Women 18-49 (+15%, 15,000), Adults 18-49 (+7%, 32,000), Persons 2+ (+17%, 101,000) and Households (+18%, 72,000).

Weekly Highlights (6/20/11-6/26/11)

Daypart Performance:

  • The Hub had its best week ever in Total Day with Kids 6-11 (24,000).
  • The Hub had its best week ever in the Kids Afternoon daypart (Tuesday-Friday 1P-3P) among Kids 6-11 (49,000).
  • In Total Day, The Hub netted double-digit week-to-week delivery gains across all key demos, including Kids 2-11 (+36%, 38,000), Kids 6-11 (+41%, 24,000), Women 18-49 (+31%, 17,000), Adults 18-49 (+31%, 34,000), Persons 2+ (+31%, 89,000) and Households (+29%, 62,000).
  • In Kid Total Day (Monday-Thursday 6A-8P/Friday - Sunday 6A-11P), The Hub saw double-digit week-to-week delivery increases with Kids 2-11 (+31%, 51,000), Kids 6-11 (+35%, 31,000), Women 18-49 (+64%, 18,000), Adults 18-49 (+52%, 35,000), Persons 2+ (+39%, 103,000) and Households (+37%, 70,000).

Programming Highlights:

  • "Family Game Night" (Friday, 7P)  delivered triple-digit week-to-week delivery gains with Kids 2-11 (+116%, 67,000), Kids 6-11 (+200%, 45,000), Women 18-49 (+867%, 29,000), Adults 18-49 (+720%, 41,000), Persons 2+ (+195%, 130,000) and Households (+214%, 91,000).
  • Saturday's "Team Up" block (2P-5P) saw week-to-week delivery gains across all key demos, including Kids 2-11 (+16%, 37,000), Kids 6-11 (+11%, 31,000), Women 18-49 (+29%, 9,000), Adults 18-49 (+120%, 22,000), Persons 2+ (+50%, 69,000) and Households (+41%, 52,000).
  • Saturday's 7P-9P block of original series earned solid week-to-week growth, including gains with Kids 2-11 (+40%, 56,000), Kids 6-11 (+7%, 29,000), Women 18-49 (+83%, 33,000), Adults 18-49 (+95%, 82,000), Persons 2+ (+63%, 169,000) and Households (+10%, 116,000).

(Source: Nielsen; program based dayparts; most current; weekly is 6/20/11- 6/26/11 vs 6/13/11-6/19/11; Nielsen calendar months of June and May; monthly is 5/30/11- 6/26/11; growth by delivery.)

THE HUB is a multi-platform joint venture between Discovery Communications (NASDAQ: DISCA, DISCB, DISCK) and Hasbro, Inc., (NASDAQ: HAS) with a goal of entertaining, enlightening, empowering and educating children and their families.  The cable and satellite television network features original programming as well as content from Discovery's library of award-winning children's educational programming; from Hasbro's rich portfolio of entertainment and educational properties built during the past 90 years; and from leading third-party producers worldwide.  The Hub lineup includes animated and live-action series, specials and game shows, and the network extends its content through a robust and engaging online presence, www.hubworld.com. The Hub re-branded from Discovery Kids on October 10, 2010, and reaches approximately 62 million U.S. households.  The Hub logo and name are trademarks of Hub Television Networks, LLC.  All rights reserved.

 
© 2014 Tribune Digital Ventures