Updated: ‘True Blood’ Season Four Premiere Averages 5.42 Million Viewers

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

Sunday’s season premiere of True Blood didn’t quite set a record for viewing, but it was close with 5.424 million viewers. That’s just slightly behind the record 5.44 million viewers set in the penultimate episode of season three. I still haven’t seen the 18-49 numbers yet, but should see them shortly and will add them to this post.

Update: HBO of course is using rounding to declare this a tie with the all-time high, and its tough to find fault with that. Also, the 11pm encore added another million viewers.  Still waiting on the demo numbers…

Update 2: not that 18-49 ratings are important to HBO, the premiere episode averaged a 3.0 adults 18-49 rating,  short of the record 3.2 adults 18-49 rating also set in last season’s penultimate episode.  But considering HBO is only in around 1/3rd of the homes in the USA and that it easily beat everything on broadcast TV Sunday night in the demo…most impressive.

blog comments powered by Disqus