Updated: 'True Blood' Season Four Premiere Averages 5.42 Million Viewers

Categories: 1-Featured,Cable TV

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June 28th, 2011

Sunday's season premiere of True Blood didn't quite set a record for viewing, but it was close with 5.424 million viewers. That's just slightly behind the record 5.44 million viewers set in the penultimate episode of season three. I still haven't seen the 18-49 numbers yet, but should see them shortly and will add them to this post.

Update: HBO of course is using rounding to declare this a tie with the all-time high, and its tough to find fault with that. Also, the 11pm encore added another million viewers.  Still waiting on the demo numbers...

Update 2: not that 18-49 ratings are important to HBO, the premiere episode averaged a 3.0 adults 18-49 rating,  short of the record 3.2 adults 18-49 rating also set in last season's penultimate episode.  But considering HBO is only in around 1/3rd of the homes in the USA and that it easily beat everything on broadcast TV Sunday night in the demo...most impressive.

 
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