Updated: ‘True Blood’ Season Four Premiere Averages 5.42 Million Viewers
Sunday’s season premiere of True Blood didn’t quite set a record for viewing, but it was close with 5.424 million viewers. That’s just slightly behind the record 5.44 million viewers set in the penultimate episode of season three. I still haven’t seen the 18-49 numbers yet, but should see them shortly and will add them to this post.
Update: HBO of course is using rounding to declare this a tie with the all-time high, and its tough to find fault with that. Also, the 11pm encore added another million viewers. Still waiting on the demo numbers…
Update 2: not that 18-49 ratings are important to HBO, the premiere episode averaged a 3.0 adults 18-49 rating, short of the record 3.2 adults 18-49 rating also set in last season’s penultimate episode. But considering HBO is only in around 1/3rd of the homes in the USA and that it easily beat everything on broadcast TV Sunday night in the demo…most impressive.