ABC’s “101 Ways” and “Combat Hospital” Retain Nearly All of Their Week-Ago Debuts
via press notes:
Opposite NBC’s original line-up, featuring America’s Got Talent and the 2-hour Tuesday finale of The Voice, ABC retained 100% of its week-ago performance in Adults 18-49 and earned second place to NBC, leading Fox by 23% and CBS by 45%
At 8 o’clock against NBC’s America’s Got Talent, ABC’s Wipeout ranked #2 in the hour in Adults 18-49, beating Fox’s MasterChef by 6%, and outdrew its unscripted competition on Fox by 1.3 million viewers.
- Building week to week by 4% in Total Viewers and by 6% in Adults 18-49, Wipeout generated ABC’s top numbers in the hour this summer.
Against the opening hour of the final performance show of NBC’s The Voice from 9-10pm, ABC’s 101 Ways to Leave a Game Show retained a strong 95% of its week-earlier debut in both Total Viewers and Adults 18-49. In addition, the new ABC show held 100% of its lead-in in Adults 18-49, while building on its lead-in in key Men (M18-49/M25-54), key Women (W18-34/W18-49) and Teens.
- The broad-appealing 101 Ways to Leave a Game Show ranked #2 in the hour to The Voice with Adults 18-49, and was also the second-highest rated broadcast show in the slot with Teens 12-17 and Kids 2-11.
- 101 Ways to Leave a Game Show boosted the 9 o’clock hour for ABC by a substantial 33% year to year in Total Viewers and by 29% in Adults 18-49, topping the year-ago night (6/29/10) with original programming.
Up against the final hour of The Voice finale at 10pm, ABC’s Combat Hospital retained nearly all of its week-ago premiere in Adults 18-49 (92%) and finished #2 versus its CBS and NBC competition in the hour in Adults 18-49 and Adults 25-54.
- The new drama improved the hour year to year for ABC by 35% in Total Viewers, 10% in Adults 18-49 and 8% in Adults 25-54 over the year-ago night with original programming.